You are not your customer. Sounds obvious, but when it comes to content creation and copywriting, it’s easy to forget. Lets face it when you sit down to write content, there’s only you there. Even if you have a clear idea of who your customer profile, it’s easy to forget that what you might think […]
Talking in Austin TX about Business Women Using Humour (Should They?)
Okay, this is just a quick round up of the latest going ons as part of talking at SXSW on the subject of women using humour in business. Over the last year I’ve been using comedy videos to market my content training business and over the year I’ve found: Web traffic up 51% Newsletter subscribers […]
Can Your Customer Find These 7 Details (Quickly) When They Visit Your Site?
Before running some content training recently I discovered a study that revealed an illuminating piece of information: In one month (November 2011) an average UK web user visited more than 2,500 web pages, so around 80 pages of content each and every day. Are these average users stopping to read every piece of copy line […]
CMS! 10 Ways to Reignite Your Reader’s Passion
Welcome to an extra spicy version of Content Marketing… Stripped! Today we’re looking at some quick tips for rediscovering that spark you had with your reader in the early days. If you’ve been writing content for a while you might worry that things just aren’t as exciting as they used to be. It’s easy to […]
CMS! Ep17: How Safe is it to Include Your Personality in Content Marketing?
Have you ever hit publish and worried you’d revealed too much of your personality? Or are you playing it safe because you’re concerned how people will react to content that ‘sounds’ like you? We cover all that and more in today’s episode of Content Marketing… Stripped! How much personality is too much? If you’ve been […]
CMS! Ep 16: How to Stop Readers Ignoring Your Instructions
Welcome to another episode of Content Marketing… Stripped! In this video we look at how even valuable, useful content is often overlooked and undervalued. If you want your reader to take notice of your words (and also take action) then you want to make sure you’re not making these mistakes. Problems watching the video? Click […]
CMS! Ep15: Prove You’re a Leader (Without Insulting Your Reader)
Would you play Donald Trump at his own game? Or take yoga from a sadistic guru? These are just some of the issues we explore in this episode of Content Marketing… Stripped! Be a likeable leader Content marketing and copywriting on the subject of how you help customers, establishes you as a leader and authority. […]
CMS! Ep 14: The Content of DOOM! (Using Fear in Content Marketing)
In today’s episode of Content Marketing… Stripped! we have fear, motivation and auctioneer chants… Today’s video is inspired by Tim Riesterer from Corporate Visions and his presentation on: Differentiating your Customer Message with Visual Storytelling. If you are in the business of crafting any kind of sales message, his video is essential viewing (and because he’s such a […]
5 Lessons from Jim Cramer’s $500,000 Content Marketing Technique
Jim Cramer is a controversial figure. He polarizes opinion as host of CNBC’s Mad Money, and raises eyebrows with the stock market dramas he’s left in his wake. And more than 30 years ago he proved how even a simple content marketing technique can lead to a $500,000 opportunity. One Weekly Tip… After a short […]
CMS! Episode 12: Client Attraction Content that Works in Seconds
If you’re a business owner, it’s only natural that you want customers to fall in love with your product. Let’s face it, you’d be perfect right? So why is it sometimes so hard to prove to your perfect customer that you are in fact “the one”? Watch today’s video and then read the post below […]