Welcome to another episode of Content Marketing… Stripped! In this video we look at how even valuable, useful content is often overlooked and undervalued. If you want your reader to take notice of your words (and also take action) then you want to make sure you’re not making these mistakes. Problems watching the video? Click […]
Pt 16 of Writing a Sales Page: A Confident Call-to-Action in 5 Steps
This is part of a free online tutorial on writing sales pages. You’re running the final mile of a marathon. You stayed the course, pushed through the wall and feel the exhilaration building. Close to the finishing line, it’s everything you’ve been waiting for: to reach the end, get your medal and free banana and […]
Part 13 of How to Write a Sales Page: 9 Types of Eye-Catching Subheadings
This is Part 13 of a free online tutorial about writing a sales page. We’re nearing the end of this rollercoaster ride of a tutorial, just a few more lessons and I’ll be showing you how to bring everything together in an example sales page outline. This time our focus is on: subheadings. When it […]
Rewriting Your Sales Page? 5 Questions to Spark New Selling Points
I was recently hired to rewrite a sales page for a really smart online product. It’s been selling for a while and the owner wants to revamp the copy. Knowing the product pretty well, I still had a few questions to dig deeper into the benefits and selling points of the offer. As I jotted […]
Copywriting: Selling the Benefits Step-by-Step
Selling the benefits is one of the hardest, yet most important challenges to tackle in copywriting. If you missed this week’s copywriting masterclass on how to sell the benefits, don’t worry. Below you’ll find a modified version of the presentation so it should still make sense without my dulcet Yorkshire tones talking you through it. […]
10 Ways to Build Trust in a Sales Page
You’re a trustworthy expert right? Of course you are, I know that, and you know that, but when writing sales copy it’s easy to take for granted that your readers should trust you. Even if you’re marketing to an audience that knows you, it helps to have a checklist of trust-builders you can use. So […]
20 Phrases for Building Suspense into Your Sales Pages
When you’re writing a sales page, obviously you need to sell the benefits, build credibility and make an irresistible offer. But if you don’t know how to keep someone reading once you’ve hooked your reader in, all that work is wasted. When you’re writing sales copy, your aim is to keep people glued to the page. […]
A Copywriting (and Dating) Trick to Stop Perfect Customers Walking Away
It’s a real killer if you suspect your perfect prospects are reading your copy and walking away because they don’t understand what you offer. So why is this such a common problem? More importantly, how can you reduce the risk of it happening to you? Well, copywriting is like online dating. You’re relying on words […]
So You’ve Got a Quick Customer Profile… Now What?
Remember when we looked at creating back-of-the-envelope customer profiles for your content marketing? Well, what do you do with that envelope? How does it help you create content to attract your customers? I’m glad you asked. In the previous article on customer profiles we pieced together 8 pieces of information you should know about your […]
Direct Response Copywriting: Should You Deal With the Confusion Instead of the Sale?
Recently I was hired for direct response copywriting to improve the results a client was getting from text messages sent to prospects. The copy I created increased the number of leads they received and beat their control. Now, while I can’t share the exact copy for confidentiality reasons I can share with you the elements […]
