HarrisonAmy Copywriting

Sales Copywriter, Consultant and Speaker

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CMS! Ep 16: How to Stop Readers Ignoring Your Instructions

January 16, 2014 by Amy Harrison Leave a Comment

Welcome to another episode of Content Marketing… Stripped! In this video we look at how even valuable, useful content is often overlooked and undervalued. If you want your reader to take notice of your words (and also take action) then you want to make sure you’re not making these mistakes. Problems watching the video? Click […]

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Filed Under: AmyTV, Content Marketing, Copywriting, Sales psychology

Pt 16 of Writing a Sales Page: A Confident Call-to-Action in 5 Steps

January 2, 2014 by Amy Harrison 1 Comment

This is part of a free online tutorial on writing sales pages. You’re running the final mile of a marathon. You stayed the course, pushed through the wall and feel the exhilaration building. Close to the finishing line, it’s everything you’ve been waiting for: to reach the end, get your medal and free banana and […]

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Filed Under: Copywriting, Sales pages, Sales psychology

Part 13 of How to Write a Sales Page: 9 Types of Eye-Catching Subheadings

December 4, 2013 by Amy Harrison 1 Comment

This is Part 13 of a free online tutorial about writing a sales page. We’re nearing the end of this rollercoaster ride of a tutorial, just a few more lessons and I’ll be showing you how to bring everything together in an example sales page outline. This time our focus is on: subheadings. When it […]

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Filed Under: Copywriting, Sales pages, Sales psychology

Rewriting Your Sales Page? 5 Questions to Spark New Selling Points

July 31, 2013 by Amy Harrison 3 Comments

I was recently hired to rewrite a sales page for a really smart online product. It’s been selling for a while and the owner wants to revamp the copy. Knowing the product pretty well, I still had a few questions to dig deeper into the benefits and selling points of the offer. As I jotted […]

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Filed Under: Copywriting, Sales pages, Sales psychology

Copywriting: Selling the Benefits Step-by-Step

July 26, 2013 by Amy Harrison 5 Comments

Selling the benefits is one of the hardest, yet most important challenges to tackle in copywriting. If you missed this week’s copywriting masterclass on how to sell the benefits, don’t worry. Below you’ll find a modified version of the presentation so it should still make sense without my dulcet Yorkshire tones talking you through it. […]

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Filed Under: Copywriting, Fast Copy Friday Tip, Sales pages, Sales psychology

10 Ways to Build Trust in a Sales Page

June 14, 2013 by Amy Harrison 7 Comments

You’re a trustworthy expert right? Of course you are, I know that, and you know that, but when writing sales copy it’s easy to take for granted that your readers should trust you. Even if you’re marketing to an audience that knows you, it helps to have a checklist of trust-builders you can use. So […]

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Filed Under: Copywriting, Sales pages, Sales psychology

20 Phrases for Building Suspense into Your Sales Pages

May 24, 2013 by Amy Harrison 4 Comments

When you’re writing a sales page, obviously you need to sell the benefits, build credibility and make an irresistible offer. But if you don’t know how to keep someone reading once you’ve hooked your reader in, all that work is wasted. When you’re writing sales copy, your aim is to keep people glued to the page. […]

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Filed Under: Content Marketing, Copywriting, Sales pages, Sales psychology

A Copywriting (and Dating) Trick to Stop Perfect Customers Walking Away

April 22, 2013 by Amy Harrison Leave a Comment

Can you quickly catch their eye?

It’s a real killer if you suspect your perfect prospects are reading your copy and walking away because they don’t understand what you offer. So why is this such a common problem? More importantly, how can you reduce the risk of it happening to you? Well, copywriting is like online dating. You’re relying on words […]

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Filed Under: Content Marketing, Copywriting, Sales psychology

So You’ve Got a Quick Customer Profile… Now What?

April 5, 2013 by Amy Harrison 1 Comment

Remember when we looked at creating back-of-the-envelope customer profiles for your content marketing? Well, what do you do with that envelope? How does it help you create content to attract your customers? I’m glad you asked. In the previous article on customer profiles we pieced together 8 pieces of information you should know about your […]

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Filed Under: Content Marketing, content strategy, Sales psychology

Direct Response Copywriting: Should You Deal With the Confusion Instead of the Sale?

April 3, 2013 by Amy Harrison 1 Comment

Recently I was hired for direct response copywriting to improve the results a client was getting from text messages sent to prospects. The copy I created increased the number of leads they received and beat their control. Now, while I can’t share the exact copy for confidentiality reasons I can share with you the elements […]

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Filed Under: Copywriting, Sales psychology

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