Tonight I’m heading off to London to watch the comedian Louis C.K. If you don’t know who he is, he’s a pretty edgy, slightly dark and brutally honest comic. He made mainstream news when an “experiment” of his to sell a new stand up special at the low price of , earned million in just […]
Quick Content Tips for Writing to Multiple Audience Segments
In your business, do you have one clearly defined customer profile that you address? Or do you find that you have an overall idea of people that you want to reach, with different specific profiles within that group? They may all be flowers, but each one is different. Are you identifying the different individuals in […]
Can Good Copywriting Combat a Lack of Experience?
In the past I’ve had freelancers and copywriters tell me how much they want to fill their essential web pages with informative, persuasive and compelling reasons to hire them. The problem is that despite studying books, courses and classes, they don’t have previous client experience or testimonials to write about. So how can they use […]
Creating “Back of an Envelope” Customer Profiles for Content-Marketing
If you’re a business owner doing your own content-marketing, or an organisation with employees adding content creation to their current roles, you’re constantly fighting a battle between quality and time. You know you’re supposed to do in-depth customer profiles, and somewhere you’ve got one of those on file, it’s just quicker to get 5-10 quick […]
Which Content-Marketing Tasks Can Wait Until After Your Site Launches?
“I don’t think content-training for people is worthwhile because they’ll have launched the site by then.” An email between managers raised a common concern that everything relating to content-marketing needs to be perfect before launching a new site. This is a misconception that the launch date of your site is the cut-off point to get […]
Is Your Content-Marketing Guilty of Sexy Method, Boring Message?
Recently I spoke to a lady who wanted advice on her website copy. As we discussed her audience and how she could help them, similar themes cropped up: I’m running a teleseminar I’ll be building my list I’ll be doing lots of speaking I want a video on my home page She was fired up […]
Back from Corporate Blogging and Content Writing Training
Just a quick post to give a shout out to a great group of people I had the pleasure of working with recently. The British Council in Cyprus are about embarking on an exciting journey of a new website and writing fresh, engaging content for their audience. As part of this corporate content and blogging […]
How a New Business is Building Customer Loyalty with a Simple Booklet
Just recently I subscribed to a new local fresh flower subscription service. Sarah, the owner of “BrightBunch” uses a great booklet to welcome new customers and explain the service. It’s simple and small, dispellings myths that effective content-marketing needs to be bursting with reams of copy. It’s also a great example of using content-marketing to […]
When Blogging for Comments Leaves You Broke in Business
I got an email recently from a smart Fast Copy Friday reader (you’re not signed up… seriously?) about comments on her business blog. She wanted to know how to get more comments on her blog because she knew that “successful business blogs” had comments. Which is kind of true. And also kind of isn’t… What […]
98 Magazine Secrets for Keeping Your Blog and Content Marketing Fresh
One of the best methods of content marketing is to publish valuable content on your business blog. But how do you write about the same topic over and over again while keeping your articles fresh and original? I discovered 98 ways after studying a handful of businesses that live or die by publishing regular, eye-catching […]