Well hello there reader. I hope you’re feeling hungry because today we’re travelling back in time to see an example of very early content marketing that will get your taste buds tingling. Back in time… You mean to 2006… when content marketing was invented? No, no, no, my eager marketer. That was probably around the […]
4 ways a toothache can save your advertising
Recently I’ve started running again. It’s been a while since my knee pulled me out of the Brighton marathon after just 10 miles (at which point I was out in the middle of nowhere-dean and had to walk a further 2 miles back into town! 🙂 ) Running is great for giving me new copywriting […]
Copywriting Analysis For Magazine Advert: Yantra Mat
A few weeks ago I was up in Liverpool visiting family for the weekend. In the hotel was a free magazine I’d not heard of before but was pretty easy to read. The content was light and aimed at women over 40 I’d guess. At the back however, my attention was captured by a wonderful […]
Samantha Brick Is Hated For Her Lazy Writing, Not Her Looks.
For anyone unfamiliar with the story, recently Samantha Brick, who self-titles herself as a journalist and writer, came under the wrath of the internet when she wrote a piece for the Daily Mail titled: “Why women hate me for being beautiful.” Since its release Samantha has faced vitriolic criticism from people who have found her […]
The Death Of The USP (And What Is Replacing It)
Just off the coast of Cancun, Mexico sunk deep beneath the water sits a man, perfectly still, watching television with a plate of burger and fries on his knee. Sculpted from coral-friendly pH-neutral marine concrete, the idea of underwater sculptures that encourage habitation and growth of corals and marine life is certainly unique. Unsurprisingly, the […]
Why Fake Experts Are Killing Your Business (And What To Do About It)
Okay, this needs to be said: We are drowning in a sea of “experts”. With anyone able to call themselves an expert, it’s given rise to the hack job, the wannabe and the self-titled “gurus” who offer shoddy service. “Not me” I hear you say (and I believe you, you’re a Harrisonamy reader […]
5 lines my dad wrote to inspire you
Dad recently sent me a poem he’d written on a bad day to remind him he’s a rebel. He sent it to me today and I think he’d like you to have it too. From Douglas Harrison to you… “Here’s to the wings that won’t be clipped, though many will try en-route And here’s to […]
How To Raise $120,000 By Marketing For Good, Not Evil
Humans are funny creatures. We’re different to animals who act on instinct deciding when to eat, sleep, or maul Las Vegas performers. Our actions can be influenced by a multitude of variables: what other people think, what people on TV say, and what we read. Which is what makes marketing so powerful, and potentially dangerous. […]
The Simple Content That Makes You Famous
Last week I came across a post by the communication giant that is Chris Brogan. But I don’t want you to go and read that just yet, instead, here’s what I took away from the http://vhealthportal.com post and here’s how you can use it in your content marketing to get the attention you deserve from […]
Is Your Content Self-Promoting Or Self-Absorbed?
After reading Deb Ng’s post on the self-centred world of social media I began to think about the balance of self-promotion and engaging conversation, particularly in online content marketing (which is where I mostly hang out). I don’t think all self-promotion has to be selfish, in fact, I think self-promotion can even qualify for engaging […]