I see too many smart business owners getting stuck on picking out the right words to say in their content so I have spent the past couple of months harassing and stalking interviewing 10 amazing female entrepreneurs to see how they manage to do it. And so the Crystal-Clear Content series was born with help […]
Stupid Demographics. How to Write To Customers When They Drive Different Cars
Car photo by Luntzer First rule of any kind of marketing or copywriting is: Know your target market And this is good advice. When you know who you want as a customer, you have a better chance of finding them and impressing them with your wizardry and expertise. If you don’t know who your customer […]
How To Promote Your Business Through Content Marketing. Interview With Laura Roeder
Well this Hot Thursday, I have a real treat in store for you. Last night after getting back from my Lindy Hop dance class I interviewed Laura Roeder from Roeder Studios about how she’s used content marketing to increase exposure for her business and become known as the number 1 go-to-gal for social media marketing […]
5 Copywriting Gems From Watching Trash TV
I don’t watch TV. Not because I don’t like it but because I love it. It sucks me in. Particularly Trashy TV shows. Trash TV is pure brilliance especially when it comes to persuading their audience to tune in, stay tuned in, tell their friends and come back again. Because TV gives fans exactly what […]
How To Warm Up a Crowd For Your Offer: Guy Kawasaki Interview
On this featured hot spot Thursday I’m continuing to share my video interviews with Guy Kawasaki at SXSW. In this one we chat about a section in his book Enchantment entitled “How To Launch.” Which is about getting people ready to hear about your offer, your product or even your new business. In the book […]
How To Avoid 10 Simple Print Advertising Mistakes That Could Cost You Thousands
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wannamaker Due to still settling in to routine after the unreal trip to SXSW, my editorial calendar has gone to pot, which means I was taking an early morning walk wondering what on earth to write […]
At A Glance: What The ASA extension of the Digital Remit Means to UK Websites
Photo by Versalogic Okay, first and foremost, apologies to my readers based outside of the US as this is a post about recent updates from the Advertising Standards Authority in the UK which has recently extended the digital remit of the CAP Code. For everyone else, apologies that the headline and the opening paragraph really […]
Essential Content For Meeting People (from SXSW)
It’s Monday of the SXSW experience. So far it’s been an amazing journey and I’ve been collecting content and ideas for you including an interview with Guy Kawasaki, a write up of the Jonathan Fields and Chris Guillebeau talk, details of Gary Vaynerchuk’s talk, the low down on the men with pens party, the Copyblogger […]
Review of Enchantment by Guy Kawasaki
This Thursday’s hot spot is a story of enchantment, passion and persistence. And as I find myself co-working in a house in Austin with the passionate, determined and downright wonderful Pam Slim, Carole Brown, Pamela Wilson and Rachel Matthews, women who love helping others, light up when they talk about their subjects and are determined […]
Why your eBook launch needs a support act (unlike Springsteen)
The last 4 times I saw Springsteen in concert there was never a warm up act. He’s one of the few artists I’ve seen without support. The reason? He’s been warming up his own crowd for 40 years by producing “support” content in the shape of his songs, his concerts, interviews and show after show […]