On this featured hot spot Thursday I’m continuing to share my video interviews with Guy Kawasaki at SXSW.
In the book there is an example of a wine stall that sold French and German wine. They found that if they played French music, they sold more French wine, and if they played German music, they sold more German wine.
Guy calls this “Priming The Pump” and it’s also very common in online launches. Pre-releasing content that is relevant to your offer makes people more aware, more intrigued and more receptive to your offer.
In this video, Guy talks about how he Primed The Pump for the release of Enchantment by releasing a Facebook quiz to test the “enchantment” of people.
He explains why he was so surprised by the results, it influenced how he would do future launches.