I am a girl of simple pleasures. Sausage rolls, pork pies, stationery, puppies and napping. It doesn’t have to be fancy schmancy to get my attention, and that’s a good rule to think about when you’re writing copy for your business. Recently a few adverts have caught my eye, for the right reasons and it’s […]
4 ways a toothache can save your advertising
Recently I’ve started running again. It’s been a while since my knee pulled me out of the Brighton marathon after just 10 miles (at which point I was out in the middle of nowhere-dean and had to walk a further 2 miles back into town! 🙂 ) Running is great for giving me new copywriting […]
Copywriting Analysis For Magazine Advert: Yantra Mat
A few weeks ago I was up in Liverpool visiting family for the weekend. In the hotel was a free magazine I’d not heard of before but was pretty easy to read. The content was light and aimed at women over 40 I’d guess. At the back however, my attention was captured by a wonderful […]
How To Write A Sales Page (That Sounds Like You)
One of the biggest concerns I see with business owners who want to write a sales page, is about sounding natural. You want to be persuasive without being icky and salesy. This is particularly true if you’re a personality entrepreneur. When you look for sales page templates, you’re going to see items to include like […]
Blame The Cake. Never Write: Man Up! In Your Sales Copy
Nobody likes to feel bad about a problem they’re having and that includes your customers. My mum is brilliant at listening to any challenges I’m facing without making me feel like it’s really my fault. If I haven’t exercised she’ll understand that the weather’s been a bit cold, if I’ve forgotten to do something, she’ll […]
Why The Art Of B.S Helps You Write Credible Copy
Have you ever been to an event, or conference, or general gathering of people where someone has absolutely captivated an audience despite talking rubbish? Or perhaps you’ve found yourself yelling at the TV during a reality TV show like The Apprentice, as a group rallies behind the loudest but possibly least competent leader. And I’m […]
Answers To Copywriting Headaches From TweetChat Event!
Well hello there you! I always love it when someone asks me to get involved in sharing my knowledge. Call it my altruistic nature, or call it ego (they always ask you for a headshot 🙂 ) but I like being part of “live” teaching events and this Internet thing is so dang clever you […]
One of the best online resources for freelance writers
Boy oh boy was there a thunderstorm near me last night! I love storms but they frightle me (yes frightle is a word – ask Michael Martine. His beard used to frightle me). Couple that with the splinter up my nostril from putting together a pine chest yesterday (don’t ask) and you have one heck […]
Are You Writing Pink Elephant Sales Copy? (What Nobody Else Will Tell You)
I wasn’t going to blog this week. I am taking a week off to do some “strategy” planning. I’d like to say this has involved long walks, yoga, museum trips and whiteboard brainstorming sessions. Instead, I’ve driven my new car 3 times (bursting into tears 2 of those 3 occasions), watched a lot of Gilmore […]
Are You Writing Cold Soup Or Spicy Steak? (Why Customers Ignore Your Content)
I’m going to keep this short and punchy for you, and not at all because I’ve recently discovered online movie rentals and want to have another cinema night when Malc gets back in 30 mins… One of the biggest mistakes I see in content that fails to persuade people is because of the bland use […]