Since the fantastic feedback from my webinar about Copy That Sells With Heart, Not Hype, I wanted to delve in a little more into this subject with a bit more detail. Writing sales copy is essential if you want to connect with your perfect customer but sometimes it gets a bad rap for being pushy, […]
To Hell, Heaven And Back – The Bizarre Stages Of Writing Sales Copy
Every single time I’m hired to write sales copy, I go through the following stages… Stage 1-The Brief Head spinning with ideas, flurry of brainstorming, lots of day dreaming and “thought naps” where I brainstorm different concepts for half an hour, then take a nap with a pad and pen nearby and see what my […]
How To Make People WANT To Read Your Sales Copy
When I was younger we used to go to the States for a holiday and mum and dad would buy us comics which we still have somewhere at my folks house that we refuse to let them throw out. I used to devour those comics. They seemed so much more exciting to me as a […]
Show The Rock, The Hard Place And Make Your Product The Airlift
Your customer might not know it but they are stuck between a rock and a hard place. Let’s say your customer wants to lose 20lbs. His “rock” might be a grueling exercise regime that he doesn’t want to do (and probably won’t stick to), and his “hard place” might be a strict diet of healthy […]
Why Your Copy Is Not Converting
Hello my lovely. I want to preface this post by saying, this is not sexy stuff. It’s a bit of cabbage to go alongside your steak. It’s the kind of information that’s really important to know and good to reference and come back to. So with that out the way, let’s dive into some cabbage […]
Small Biz Owners: How To Choose A Copywriter
I flippin’ love being a copywriter. Knuckling down at the keyboard to be the “sales person behind a typewriter” for my clients is rewarding, challenging and incredibly addictive. After cuddling puppies, finding unexpected money in a pair of old jeans and making someone laugh until they snort, writing copy that gets my clients more customers […]
Premise By Copyblogger: 5 Minute Review Of The Sales Page Software I Use
After the Sales Page In A Weekend Boot Camp I got a few emails asking me what was the software for making the sales page. Currently I’m using Premise from Copyblogger, and I thought if a handful of people were asking me about it, then you might have been wondering the same thing too. So […]
How To Get Their Gut Instinct To Say “Yes!” To Your Call To Action
The below video was sent to me by one of my sales page boot camp graduates because it reminded him of some of the material we covered on the weekend course. The video is Simon Sinek’s TED Talk called: “How Great Leaders Inspire Action” and it’s brilliant if you want to really get to the […]
10 Entrepreneurs Share Their Secrets To Crystal-Clear Content
I see too many smart business owners getting stuck on picking out the right words to say in their content so I have spent the past couple of months harassing and stalking interviewing 10 amazing female entrepreneurs to see how they manage to do it. And so the Crystal-Clear Content series was born with help […]
From E.T To Gone With The Wind: How Movie Themes Improve Your Sales Copy
“A group of Earth children help a stranded alien botanist return home” “American classic in which a manipulative woman and a roguish man carry on a turbulent love affair in the American south during the Civil War and Reconstruction“ Most people reading those would be able to identify the iconic films that they were describing. […]