Welcome to an extra spicy version of Content Marketing… Stripped! Today we’re looking at some quick tips for rediscovering that spark you had with your reader in the early days. If you’ve been writing content for a while you might worry that things just aren’t as exciting as they used to be. It’s easy to […]
Your Free Online Sales Page Template (Worth Bookmarking…)
This is the final part of the free online tutorial about writing sales pages. Over the past couple of months we’ve looked at some of the different techniques you need when writing an pharmacy online sales page. Today, this tutorial ends with an example outline of a sales page that you can use as inspiration […]
CMS! Ep17: How Safe is it to Include Your Personality in Content Marketing?
Have you ever hit publish and worried you’d revealed too much of your personality? Or are you playing it safe because you’re concerned how people will react to content that ‘sounds’ like you? We cover all that and more in today’s episode of Content Marketing… Stripped! How much personality is too much? If you’ve been […]
Does Your Copy Pass the Trip Advisor Test?
If you’ve ever booked a holiday resort, or hotel or tried to pick a fancy restaurant for a special event then you’re probably familiar with Trip Advisor. A travel website with a difference, it’s powered by the opinions and photos of people who have actually stayed and dined in the featured locations. Using the site […]
CMS! Ep 16: How to Stop Readers Ignoring Your Instructions
Welcome to another episode of Content Marketing… Stripped! In this video we look at how even valuable, useful content is often overlooked and undervalued. If you want your reader to take notice of your words (and also take action) then you want to make sure you’re not making these mistakes. Problems watching the video? Click […]
CMS! Ep15: Prove You’re a Leader (Without Insulting Your Reader)
Would you play Donald Trump at his own game? Or take yoga from a sadistic guru? These are just some of the issues we explore in this episode of Content Marketing… Stripped! Be a likeable leader Content marketing and copywriting on the subject of how you help customers, establishes you as a leader and authority. […]
Pt 16 of Writing a Sales Page: A Confident Call-to-Action in 5 Steps
This is part of a free online tutorial on writing sales pages. You’re running the final mile of a marathon. You stayed the course, pushed through the wall and feel the exhilaration building. Close to the finishing line, it’s everything you’ve been waiting for: to reach the end, get your medal and free banana and […]
Part 13 of How to Write a Sales Page: 9 Types of Eye-Catching Subheadings
This is Part 13 of a free online tutorial about writing a sales page. We’re nearing the end of this rollercoaster ride of a tutorial, just a few more lessons and I’ll be showing you how to bring everything together in an example sales page outline. This time our focus is on: subheadings. When it […]
Part 12 of Writing a Sales Page: Your Simple Guide to Killer Bullet Points
This is part of a free online tutorial on writing a sales page. Your sales page is a persuasive, rousing speech that your reader will hear in her head. Do you want it to sound flat and monotone? Or lively and spellbinding? Exactly. Well, in the same way the greatest orators have tools to add […]
20 Ways to Make Every Line in Your Sales Page Work Harder
Great sales copy uses every line to persuade, convince and compel the reader to take action. Nothing is unnecessary: every sentence has a specific function. When you’re familiar with the rules of copywriting, you get a better feel about what each line should be doing, (although you never really know what’s going to happen until […]