This is the final part of the free online tutorial about writing sales pages. Over the past couple of months we’ve looked at some of the different techniques you need when writing an pharmacy online sales page. Today, this tutorial ends with an example outline of a sales page that you can use as inspiration […]
Pt 16 of Writing a Sales Page: A Confident Call-to-Action in 5 Steps
This is part of a free online tutorial on writing sales pages. You’re running the final mile of a marathon. You stayed the course, pushed through the wall and feel the exhilaration building. Close to the finishing line, it’s everything you’ve been waiting for: to reach the end, get your medal and free banana and […]
Part 13 of How to Write a Sales Page: 9 Types of Eye-Catching Subheadings
This is Part 13 of a free online tutorial about writing a sales page. We’re nearing the end of this rollercoaster ride of a tutorial, just a few more lessons and I’ll be showing you how to bring everything together in an example sales page outline. This time our focus is on: subheadings. When it […]
Part 12 of Writing a Sales Page: Your Simple Guide to Killer Bullet Points
This is part of a free online tutorial on writing a sales page. Your sales page is a persuasive, rousing speech that your reader will hear in her head. Do you want it to sound flat and monotone? Or lively and spellbinding? Exactly. Well, in the same way the greatest orators have tools to add […]
20 Ways to Make Every Line in Your Sales Page Work Harder
Great sales copy uses every line to persuade, convince and compel the reader to take action. Nothing is unnecessary: every sentence has a specific function. When you’re familiar with the rules of copywriting, you get a better feel about what each line should be doing, (although you never really know what’s going to happen until […]
Part 11 of Writing a Sales Page: 28 Questions for Eliminating Objections
This is part 11 in a free online tutorial for writing sales pages. We’ve spent time looking at why your ideal customer would be interested in your offer. We’ve looked at the problem they have, the product you want to sell and the benefits it has. But no sales page is complete unless you also […]
Part 10 of Writing a Sales Page: Collecting and Using Testimonials
You’re at a party, the wine is flowing, the buffet is open and you happen to mention that instead of taking a lawn mower to your legs are considering investing in some serious waxing treatment. You’re just not sure where to go. (What do you mean this isn’t appropriate party conversation?) FRIEND 1: Well, I […]
Part 9 of Writing a Sales Page: Powerfully Persuasive Proof…
There are some things in life we are absolutely certain of, and others where we need more proof. Of course Father Christmas exists. Who else could deliver presents around the world in just one night? And before I learned how to buy and sell for profit as a child, the tooth fairy was one of […]
Part 8 of How to Write a Sales Page: 5 Ways to Charm Customers
This is part 8 in a free online tutorial on writing sales pages. Oh to be charming. That elusive fine line between being the most interesting man in the world, (“his charm is so contagious, vaccines have been created against it.”) and well… this guy (who sent the video to a lady he’d just met in Starbucks […]
How to Write a Sales Page Part 7: The Devil is in the Detail
This is part 7 in a free online tutorial about writing a sales page. Using details in sales copy isn’t just about giving people the facts. It’s about: Increasing the perceived value of your offer Overcoming objections Building trust Creating a visual picture of your product An illustration of this is what happens when my […]