This is part 4 of an online tutorial on how to write a sales page. So far we’ve covered what a sales page is, what you need to know about your product and what you need to know about your customer before you write your sales page. This time we’re going to look at how […]
How to Write a Sales Page Part 3 – Your Customer
This is part 3 in a free online tutorial for how to write a sales page. Welcome back! Last time we looked at pinning down the details of your offer. Got those under your belt? Great. Now we can move onto the next step which is: Who are you selling your product to? Now I’ve […]
CMS! Episode 13: How Confident is YOUR Content?
Welcome back for another episode of Content Marketing… Stripped! Confidence is attractive. It makes people warm to you, trust you and feel more comfortable buying from you. But there’s also a fine line between confidence and arrogance right? This week’s episode looks at how you can use 3 very simple phrases to add in a […]
How to Write a Sales Page Part 2: Start with the Product First
Welcome back to this free online series that walks you through how to write a sales page. Last time, we looked at some of the basics of getting started, namely being able to identify what a sales page was and when you might use one in your business. But now that you’re all settled in, […]
How to Write a Sales Page Part 1: Getting Started
This is part one in a free tutorial for writing online sales pages. I’m often asked to write sales pages when people have a big product to sell. It takes time and a lot of research but when it’s launch day my clients (who always have wicked products to share with the world) can feel […]
20 Ways Your Copywriting is Leaving Money on the Table
If you’ve ever finished the copywriting on a sales page or a website, first of all, you deserve a pat on the back. That stuff isn’t easy. It takes real effort, concentration and diligence to craft compelling copy around your offer. But before you pour yourself a cold one, have a quick look through your […]
Rewriting Your Sales Page? 5 Questions to Spark New Selling Points
I was recently hired to rewrite a sales page for a really smart online product. It’s been selling for a while and the owner wants to revamp the copy. Knowing the product pretty well, I still had a few questions to dig deeper into the benefits and selling points of the offer. As I jotted […]
Copywriting Coaching: Before and After Shots of a Sales Page
A few weeks ago I had the pleasure to work with Karyn Greenstreet, a successful small business consultant from Passion for Business. Karyn had launched a brand new group-mentoring program and came to me for the Make Your Sales Page Sizzle coaching package to help sell the benefits of the offer. Karyn was happy for me to […]
Copywriting: Selling the Benefits Step-by-Step
Selling the benefits is one of the hardest, yet most important challenges to tackle in copywriting. If you missed this week’s copywriting masterclass on how to sell the benefits, don’t worry. Below you’ll find a modified version of the presentation so it should still make sense without my dulcet Yorkshire tones talking you through it. […]
The Headline Shaker Maker: An Easier Way to Write Better Headlines
Have you ever sat down to write a headline, trying to think of that one ‘big idea’? The critical selling point that will get your customer’s attention? And was it a struggle? If so, you might find this brand new free tool useful. I call it the Headline Shaker Maker. What is it? The Headline […]