In this episode of AmyTV we continue the adventures of the previous episode: “Seeking Shervington”… Martin Shervington is an expert on all things Google+ for business, but don’t take my word for it, listen to his community of nearly half a million people. I got in touch and he kindly invited me to do a […]
Pt 17 of Writing a Sales Page: Why Do You Have a P.S?
This is part of a free online tutorial about writing sales pages. If you’ve seen a sales page online or in a direct mail package, you’ve probably seen the P.S right at the bottom of the page. Ever wondered why it’s there and what you should do with it? I had a reader who once […]
Part 15 of Writing a Sales Page: How to Stop Price Killing the Sale
This is part 15 of a free online tutorial in writing sales pages. There are 2 ways I do the ‘big food shop’ (grocery shopping in the states 🙂 ) depending on my mood. One is with a set plan and budget. I plan meals methodically and scrutinise the cost of everything in the trolley […]
Part 14 of Writing a Sales Page: The 5-Part, Persuasive Guarantee
This is part 15 in a free online tutorial about writing sales pages. You are getting closer to finishing your sales page and releasing your offer into the world, but before you start to draft your copy, take a moment to think about what your guarantee terms are going to be. Your guarantee is there […]
How to Make Your Copywriting as Seductive as Burlesque
A brightly lit exhibition stand in a bustling arena. “One Night in Bangkok” explodes from the speakers and two burlesque dancers emerge onto the stage. My friends and I giggled. We’d read about an exhibition showcasing fun and cheeky products for couples. We thought it would be  fun and were intrigued by the promise of […]
Copywriting Time Travel to 1916…
I thought we’d go back in time for something light and irreverent in subject, (but no less serious when it comes to copywriting so take notes.) Today we venture into the white knuckle roller coaster rides of treadle fret saws. What’s a treadle fretsaw you ask? What, have you been stuck in the 1850s?! This revolutionary […]
5 Direct Mail Copywriting Tips from a Cancer Charity
An occasion where copywriting can cause life-changing, even life-saving results is when it’s used to raise charitable donations for organisations like the Red Cross, or in this case study, Macmillan Cancer Support where donations make up 98% of their income. Macmillan Cancer Support provide practical, medical and financial care to people affected by cancer. And […]
The Website That Cracks the Code of Viral Social Media Headlines
Upworthy is a site that has mastered viral content, without relying on cats. The content they share is meaningful, but as a copywriter, it’s their headlines I’m drawn to which they test again and again until they have a winning formula for each story. The site is only 18 months old and in the month […]
How to Write a Sales Page Part 6: A Poem About Benefits
This is part 6 in a free online tutorial on how to write a sales page. Now, if you look around this site you’ll find some resources already that cover the benefits (including this webinar, this slide show and this blog post). But rather than rework the material used in those in-depth resources, I thought […]
How to Write a Sales Page Part 5: Making Your Words Memorable
Welcome back to this free online series about writing sales pages. Today’s post is a little unusual and inspired by materials I’ve been preparing for an upcoming corporate content workshop in Bulgaria. And it includes some interaction. One area that is usually easy to clear up in a sales page is when someone just writes […]