Classic copywriting headlines, the kind of headlines written by Eugene Schwartz, Victor Schwab et al are essential studying materials when you want to hone your own headline writing skills. However, sometimes looking at those powerful but pithy statements can be intimidating. If you’re struggling to write your own headlines, looking at great copy can make […]
4 Ways to Add Drama (Quickly) to Your Copywriting
You’re tired, you need to write some content and the idea of thinking of something deeply creative makes your head hurt. There are times when it is a pleasure to play around with words, ideas, angles and themes in your copywriting. And there are times when you needed to publish something yesterday. These tips are […]
5 Things All Companies Should Know Before Publishing Content
If you’re starting to write content in your business, or training a team to write content, knowing where to start is one of those lovely challenges you always face. It’s tempting to jump straight into content topics, or what content methods you’ll use to attract customers and market your business. But hold up. There are […]
Is Cool Copywriting Confusing Your Customers?
“Okay, tell me: What it is. Who it’s for. The problem it solves. And the results people will get.” “Right, it’s an empowering, global movement for innovators and change makers. These are people who are frustrated by the world and want to make a difference. This will let them make that difference.” This is a […]
Direct Mail Copywriting Case Study: Selling Racing Tips
Yesterday I received a direct mail package. I don’t know how the mailer got my address because the offer is to buy horse-racing tips and I can’t remember the last time I visited a track. Because I’m not the target market, my instinct was to bin the mailer. I’ve written previous copywriting case studies on […]
CMS! Episode 3: The Customer Profile
Welcome back to another episode of Content Marketing… Stripped! This week we’re looking at the importance of knowing WHO it is you want to reach before you start creating any content-marketing materials. Don’t forget to scroll down below for details on how to get your free content-marketing customer profile guide Bonus Video from Episode 3 – The […]
AmyTV: Pilot Episode of Content Marketing… Stripped!
Here’s a little something I’ve been working on behind the scenes. Apparently anyone can be on TV these days. I decided to prove it by launching an online TV show called: Content Marketing… Stripped! And guess what? Nobody tried to stop me. Watch the Pilot episode below, and don’t forget to head over the to […]
How to Generate High-Quality Content Topics for Your Marketing… in Minutes
You plan out a whole range of topics for your business blog, or content-marketing plan but when you publish the pieces, your customers just flat-out ignore them. No blog comments, no downloads, no social media love. How rude, right? You start to think… I missed the mark somehow, I’ll try harder next time, maybe the […]
Beware the Language of Popularity Marketers
Popularity Marketers rely on you to like them and want to be like them to buy from them. And what’s wrong with that? Like, Know and Trust are important factors when someone considers buying from you. With Popularity Marketers there is plenty of like. Naturally charismatic, their healthy egos infuse multiple content-marketing channels including video, […]