When it comes to writing persuasive marketing, there is a thin line between faith and folly.

By that, I mean that while you want your customer to feel positive about your product, and to believe that it will work for them, you won’t get those results by only telling them the good things you think they want to hear.

Because you know what happens when you only write about good things in your marketing content?

It sounds like hype.

Let’s think about it, who are you going to believe…

This won’t hurt a bit

This is going to sting for about 10 seconds, but if you breathe deeply it does help alleviate the discomfort

Welcome to the world of persuasive, uncomfortable truths…

I love the technique of using uncomfortable truths in copywriting. Not only does it add to the persuasion, but it builds credibility and rock-solid trust.

You see, in copywriting, an “Uncomfortable Truth” is really about giving your customer insider information to say:

Look, here’s something you didn’t know. It’s something most people in my industry probably won’t even tell you. BUT, by having this knowledge you can make better decisions and get better results.

How to write yours…

Part 3 in the FREE Cookies and Puppies Irresistible Copywriting Training course walks you through:

• How Uncomfortable Truths build trust
• Why most businesses are afraid to use them (giving you a competitive edge)
• 3 things a good Uncomfortable Truth will do
• The 5 steps to writing your own, persuasive Uncomfortable Truth

To access this bite size training, simply sign up here.

You’ll also get access to the previous training videos:

• How to use Seductive Symptoms to Write Better Copy
• Use Envy to Illuminate Desire and Motivate Action