HarrisonAmy Copywriting

Sales Copywriter, Consultant and Speaker

  • Home
  • Sales Copywriting
  • Coaching
  • Workshops
  • Speaking
  • About
  • Blog
  • Contact

Cookies and Puppies Training #5: Building a Copywriting Cookie Bucket

April 3, 2015 by Amy Harrison Leave a Comment

 

cookie bucket

Okay, so what is a Cookie Bucket, other than something fun to say?

A Cookie Bucket is a list of specific selling points that  customers love about your business. When you have this to hand while you write, it makes it easier to focus your copy on your customer’s needs and wants.

It’s a little bit like having a bucket, filled with cookies and you can toss them out here and there to get people’s attention and keep them munching away while they listen to you. In your copy, it’s about throwing in vivid, powerful points to build the momentum and stack the value throughout your content.

I use 3 main Cookie Buckets when I write copy (we’ll cover all 3 in the full course blueprint).

For this free training though, I want to introduce you to:

Your Customers’ Butterfly Moments

A butterfly moment is a clear moment in time when something happens to tell customers that a significant change has been made in their life.

For a caterpillar it is when they’re no longer restricted to crawling on leaves, but can fly, and see a wider world, feel the wind on their wings and explore new scents and scenery.

For your customer, it may be the moment they’re asked to be interviewed about the success of their business, or when they hit the beach with a killer bod and notice admiring glances.

Butterfly moments are vivid, visual, and emotionally resonant and you can sprinkle them throughout your copy to help your customer imagine themselves in the story of their transformation.

To start building a Butterfly Moments cookie bucket for your copywriting, click here to access the free training.

Related Posts

  • The 62% Garlic Bread Rule To Better ContentThe 62% Garlic Bread Rule To Better Content
  • How to Rub Copywriting Salt Into A Wound How to Rub Copywriting Salt Into A Wound
  • Free Webinar: How to Write Persuasive Sales Pages and Landing PagesFree Webinar: How to Write Persuasive Sales Pages and Landing Pages
  • Why A Good Freelance Copywriter Is Like A Ninja And The Best Savings Account A Bank Can't Give YouWhy A Good Freelance Copywriter Is Like A Ninja And The Best Savings Account A Bank Can't Give You
  • 9 Warning Signs Your ‘About Page’ Makes Customers Cringe9 Warning Signs Your ‘About Page’ Makes Customers Cringe
Tweet

Share this!

  • Tweet

Filed Under: Copywriting

About Amy Harrison

I am a copywriter, content-trainer, speaker and filmmaker teaching businesses how to avoid drab business content and write copy customers love to read. You can also find me hanging out and sharing content over on Google+.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Want to laugh and learn? Watch AmyTV

  • Comedy and copywriting in one place

Get the newsletter… and more

What do you need help with?

  • Copywriting
  • Business Blogging
  • Content Marketing
  • Landing Pages
  • Sales psychology
  • Web Content
  • Email Marketing
  • Resources
  • Privacy Policy

Copyright © 2021 · Dynamik-Gen on Genesis Framework · WordPress · Log in