Customers Not Sold? Simple Tip To Take Away Their But

 

So, the Sales Page In a Weekend Boot Camp was last weekend and I had a lot of fun. It was fantastic to work with a group of business owners who want to learn how to write about what they do in a compelling and persuasive way that actually sounds like them.

During the weekend, one of the things we looked at was the “Want…But” situation that a lot of business owner’s customers are in. More importantly, we looked at ways of letting their customers know that their products solved this for them.

I thought it was a neat little lesson and wanted to share it with you today. So first things first…

What Is The Want But Situation?

Very simply, it’s a clear understanding of what your customer wants and what they don’t want in order to get it. To understand this, make sure you first know your customer very well.

For example:

“I want to lose weight but I don’t want to be hungry all the time”

“I want to write a sales page that sells but I don’t want to sound hypey”

“I want to market my business but I don’t want to spend thousands on it”

Get the picture?

Quite often, the “want but” situation has been one of the things stopping them solve their problem because other methods haven’t provided them with the “Want but solution.”

so how do you take advantage of it?

Take Away Their But

If your product takes away the “but” you definitely want to be communicating this.

Lose weight without being hungry and cranky all the time

Write a sales page that sells without sounding over the top

Get a the exposure of a 6 figure marketing campaign on a shoestring budget

Sound Simple?

It is.

The best rules usually are.

And they’re also easily overlooked.

Don’t miss out this one.