Interviewed by Khemia Consulting: How to Use Humour and Storytelling to Rock Your Content Marketing

Last month I had the pleasure of talking to Haroon Rashid one morning for a Google Hangout on Air. Haroon is the Head of Digital Marketing at Khemia Consulting (and an AmyTV fan, the smart fellow) and he wanted to know about my approach to creating content using humour and storytelling.

You can watch the interview below (I had serious shelf envy when I spotted the library that existed behind Haroon).  In the video we talk about:

• How humour can help build your brand and relationships (with low resistance)
• How humour is an amplifier in marketing, but no substitute for substance
• How you can start to tell a better business story.

You can find more of Haroon’s Hangouts on the Khemia Consulting website here.