Like Socks or Lightbulbs: How Often Should You Change Your Web Content?

Daily, weekly or once in a blue moon? (We’re talking web content here now, not your socks, we all know that’s done every other week…)

 

Your web content is not a “write once and then forget about it” kind of job (sorry!). As your business evolves, the message on your website will also evolve so here are some tips when your content needs to keep up with that evolution.

When You Blog

You might blog daily, but ideally it should be at least once a week. Not only is this important to keep your audience interested, but just as you would prefer to smell socks that have just come out of the drier, Google also has a preference for “fresh content.”

This means, the more often your site is updated with new content, the more Google comes along, checks you out and keeps it easy to find in the search engines.

So keep it fresh yah! 🙂

When You Decide On A Niche

If you’re just starting out, getting a website up is more important than getting one with perfectly worded content. That’s because most people really struggle with procrastination so the momentum of getting something “done” is more important than having everything precisely defined.

Now, when you’re starting out, you might not have decided on a niche yet. You might be an accountant to all fair men and women of the land. But after a few months in practice, let’s say you decide that actually, you only want to be an accountant for Elvis Impersonators because they’re the most fun to work with and your invoices are never returned to sender…(oh Amy, with wit like that you’ll never be married alone).

If you decide on a new niche, go back to your home page and your “About Page” and make sure you’re putting in a little welcome message that lets your perfect customer know they’re in the right place.

When You Change The Way You Work

Chances are you have a list of packages on your site, or you have a “contact me” for people who want to find out how to work with you. As your working practices change and develop a groove (as in form, not as in a hip-hop gesture), you want to make sure that people understand how you best enjoy serving your customers.

So let’s say you’re a conga dancer and you enjoy teaching more than you enjoy dancing at weddings, make sure your packages page reflects your own preference for what work you want to be doing. It might sound simple, but it’s so easy to forget that content even exists when we get busy working on our businesses.

When You Need A Little Content “Feng Shui”

Every now and then, just as you would revamp a room by revamping your furniture, your website can benefit from the same kind of titivation. Look at your home page, are your best products on show? Are you linking to your best content or most popular posts? Is your tag-line up to date? Are you advertising any courses that have been and gone? I would periodically do this about once a month depending on how much things change for you online with your business.

What about you? Do you change your content often? How do you decide when to update your writing? Let me know in the comments below…