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Quick Copywriting Tip: Don’t Get Caught Picking your Nose

July 6, 2010 by Amy Harrison 5 Comments

Next time you watch a play or live performance, keep your eye on the background characters.

See if you can spot the ones who think they can’t be seen because the lead is front and centre in mid-song.

What are they doing?

Are they picking their nose? Whispering to friends or checking out the behind of the leading lady?

Or are they perfectly poised and in character because they know that even in an audience of 10, 20 people, there is always someone watching.

It’s exactly the same for your business website. After the initial excitement of launch, it can feel like no-one’s really looking your way. They’re turning to the big players and soaking up their content.

If you’re not careful you might feel like your website is hiding in the shadows and it can affect the writing on your site through:

  • Writing low quality content
  • Not proof-reading properly
  • Not targeting articles to your audience because you feel you don’t really have one yet.

Remember there is always someone watching your website, and you never know, it might just be that perfect client you’ve dreamed about working for.

Do you want them to remember your site as the one that was picking its nose?

Assume people are watching your website, assume your perfect customer is watching your website. Don’t drop your guard because you think you can get away with it.

You might think you don’t have to post regularly, write passionately or spend hours on your articles until you get that adoring crowd, but it’s exactly those things that build and keep an attentive and loyal audience.

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Filed Under: Copywriting

About Amy Harrison

I am a copywriter, content-trainer, speaker and filmmaker teaching businesses how to avoid drab business content and write copy customers love to read. You can also find me hanging out and sharing content over on Google+.

Comments

  1. Charlotte says

    February 29, 2012 at 1:49 pm

    Being in the first 6 months of my blog, I am sometimes guilty of assuming that no one is reading my content. But just because I don’t have a big readership now, it doesn’t mean I won’t have one in the future and I’d like to have something great for them to read when they finally get here!
    It’s a valuable lesson and something to keep in mind for the future – thanks for sharing!

    Reply
    • harrisonamy says

      March 1, 2012 at 10:40 pm

      Hey Charlotte – thanks for your comment! Keep going with top quality content that you’re proud of (and proud to promote) – let people know about it! 🙂

      Reply
  2. harrisonamy says

    July 6, 2010 at 4:17 pm

    No problem! Looking back on writing i’ve done, I can tell which are the ones that I was picking my nose on! (metaphorically speaking of course).

    Thanks for the comment, feel free to drop by for a (friendly and supportive) kick up the bum anytime. 🙂

    Reply
  3. Paige Jeffrey says

    July 6, 2010 at 2:05 pm

    Excellent article – and it’s usually something we forget. I know *I* forget that occasionally, just starting off. Thanks for the kick in the bum, hehe.

    Reply

Trackbacks

  1. Why Johnny B Truant Rejected Me: A Lesson in client pitches | HarrisonAmy says:
    October 12, 2010 at 4:49 pm

    […] So, I wanted someone who was passionate about their business, someone who knew how important their audience connection was to the success of their business, and someone who would be good fun. I also wanted someone who used a lot of quality content on their site. […]

    Reply

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