Find the stories worth telling
Your organisation is already full of them.
I help teams uncover fresh content ideas from the work they’re already doing so you can tell stories that people actually want to hear.
Your subject may be familiar. Your treatment doesn’t have to be.
Organizations often tell me:
A familiar topic can still feel fresh when you change the angle, sharpen the detail or find a smaller way into the bigger story.
That’s the work I help teams do.
Three ways to find a better story
Change the angle
Look beyond the expected version. What are people used to seeing? When you know that, you can ask: What is unexpected?
Sharpen the focus
Find the detail that makes the story feel real and worth listening to.
Change the scale
Stop trying to tell the whole story at once.
Try it with your own stories
Download the free Find a Better Story worksheet
I created this practical worksheet to help teams uncover new story ideas from work they already know inside out.
Use it to find fresher angles, more specific detail, and smaller entrances into the bigger story.
Download the worksheetNo 47-page ebook. Just practical exercises you can actually use.
Want help finding the stories?
I work with teams at early stages of creating marketing content.
Together, we find the raw material with the strongest creative potential to help with:
Content ideas that no longer feel fresh
Products or services that are difficult to communicate
Case studies or interviews that could have a bigger impact on your audience
A wider bank of stories your team could develop
The exact format depends on what you need.
Find the idea first. Create the content second.
Why me?
I started out training as a screenwriter, then spent most of the last 20 years working in sales and marketing.
Those two worlds have more in common than they first appear. Both depend on attention. Both depend on making somebody care enough to keep going.
And in both, the most valuable part often happens before the writing begins: finding the idea, angle or detail that makes the story worth telling.
That’s the part of the work I love most.
Tell me what you’re working on
If you have a campaign, programme, cause or communications challenge you’d like help thinking through, tell me a little about it.
I’ll come back to you personally and we can see whether working together makes sense.
