There are rumblings afoot at Harrisonamy HQ and it’s because I’m about to tackle some writing frustrations I see businesses struggle with every day.
A few weeks back I asked business owners, freelancers, coaches and service providers what their biggest challenge was when it came to writing persuasively (an essential skill for any marketing to work).
I was overwhelmed with the response, more than 100 replies came through in the first few hours. If you submitted your answer I want to say a big thank you. If you didn’t but would still like your frustrations to be heard (and hopefully helped) you can still access the survey by clicking here. (One page, 2 boxes – takes seconds to complete).
Working through the answers I saw that a large number fell into 3 main categories:
- How do I get my customer’s attention without being salesy?
- How do I build a compelling argument around my product or offer?
- How do I tell a different story and stand out from my competitors?
There were other frustrations, how to get started, knowing how much to write, how to craft a headline, but time and time again similar message came up:
- I want to sound proud (but not pushy)
- I want to show how valuable my business is
- I want to stand out
And why wouldn’t you want those things for your business? You deserve them.
Next week – FREE training to tackle these problems
As a result I’m going to start releasing free, practical training from next week to help you if you’re struggling with one of the above. I’m not going to be coy and pretend this isn’t the build up to something new, big and exciting.
There’s a launch a coming, but if you’ve known me for a while you’ll know that I love to be generous with help and training. So if you only take advantage of the free resources released next week, that’s great – just drop me a line and let me know how you get on! 🙂
Fancy a sneak peek? (How to access the training)
To access the training, you can register on the brand new, coming soon site. Just click on the image below, register and you’ll be the first to know when the first video training is out.
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