You are not your customer. Sounds obvious, but when it comes to content creation and copywriting, it’s easy to forget. Lets face it when you sit down to write content, there’s only you there. Even if you have a clear idea of who your customer profile, it’s easy to forget that what you might think […]
Can women create funny marketing that works? Interview for BBC radio
Before I left the UK to come to Austin for my talk about funny women in business I was invited onto the Allison Ferns show for BBC Sussex to discuss whether women can be funny and still be taken seriously. In the interview we chat about some of the theories that exist suggesting women can’t […]
CMS: Content is More Persuasive With This Missing Link
Welcome back to another episode of Content Marketing… Stripped! One of the most frequent questions I’ll ask business owners when reviewing their content is: “What does this fact / figure / statement mean to your customer?” Because as you’ll see below, the things we think are obvious, can easily be missed by our customers: The […]
CMS! 10 Ways to Reignite Your Reader’s Passion
Welcome to an extra spicy version of Content Marketing… Stripped! Today we’re looking at some quick tips for rediscovering that spark you had with your reader in the early days. If you’ve been writing content for a while you might worry that things just aren’t as exciting as they used to be. It’s easy to […]
CMS! Ep17: How Safe is it to Include Your Personality in Content Marketing?
Have you ever hit publish and worried you’d revealed too much of your personality? Or are you playing it safe because you’re concerned how people will react to content that ‘sounds’ like you? We cover all that and more in today’s episode of Content Marketing… Stripped! How much personality is too much? If you’ve been […]
CMS! Ep 16: How to Stop Readers Ignoring Your Instructions
Welcome to another episode of Content Marketing… Stripped! In this video we look at how even valuable, useful content is often overlooked and undervalued. If you want your reader to take notice of your words (and also take action) then you want to make sure you’re not making these mistakes. Problems watching the video? Click […]
CMS! Ep15: Prove You’re a Leader (Without Insulting Your Reader)
Would you play Donald Trump at his own game? Or take yoga from a sadistic guru? These are just some of the issues we explore in this episode of Content Marketing… Stripped! Be a likeable leader Content marketing and copywriting on the subject of how you help customers, establishes you as a leader and authority. […]
CMS! Ep 14: The Content of DOOM! (Using Fear in Content Marketing)
In today’s episode of Content Marketing… Stripped! we have fear, motivation and auctioneer chants… Today’s video is inspired by Tim Riesterer from Corporate Visions and his presentation on: Differentiating your Customer Message with Visual Storytelling. If you are in the business of crafting any kind of sales message, his video is essential viewing (and because he’s such a […]
CMS! Episode 13: How Confident is YOUR Content?
Welcome back for another episode of Content Marketing… Stripped! Confidence is attractive. It makes people warm to you, trust you and feel more comfortable buying from you. But there’s also a fine line between confidence and arrogance right? This week’s episode looks at how you can use 3 very simple phrases to add in a […]
CMS! Episode 12: Client Attraction Content that Works in Seconds
If you’re a business owner, it’s only natural that you want customers to fall in love with your product. Let’s face it, you’d be perfect right? So why is it sometimes so hard to prove to your perfect customer that you are in fact “the one”? Watch today’s video and then read the post below […]
