CMS! Episode 3: The Customer Profile

Welcome back to another episode of Content Marketing… Stripped!

This week we’re looking at the importance of knowing WHO it is you want to reach before you start creating any content-marketing materials.

Don’t forget to scroll down below for details on how to get your free content-marketing customer profile guide

Bonus Video from Episode 3 – The Sexy Carrot Song

When you ‘synergise’ good ideas ‘globalistically’ in a song… this is what happens.You have been warned:

Get Your Free Customer Profile Guide

To get your hands on a 20-page guide that takes you through 13 things you need to know about your customer, simply subscribe to AmyTV. Already a subscriber? Then you’ll be getting an email soon about how to access your customer profile guide.

Subscribe to AmyTV

Subscribe to AmyTV and get your free 20-page customer profile guide


About Amy Harrison

I am a copywriter, content-trainer, speaker and filmmaker teaching businesses how to avoid drab business content and write copy customers love to read. You can also find me hanging out and sharing content over on Google+.


  1. It is in point of fact a nice and helpful piece of information.
    I’m happy that you simply shared this helpful information with us. Please keep us informed like this. Thank you for sharing.

  2. once again…you brought the house down, Amy.
    whaaaaaaaaa……the crowd goes wild, tossing carrots at their peeps with wild and content-ed success.
    Thanks Amy!

    • harrisonamy says:

      Thanks Dawn – love the image of people throwing carrots around in jubilation. Sounds like it could be a ritual from a European festival :-)

  3. Amy, this is wonderful and hilarious. Full of good marketing nutrition too. Thanks and keep them coming.

    • harrisonamy says:

      Thank you Marlene! Means a lot coming from a real video pro :-) Plenty more in the pipeline, hopefully they’re just as tasty.

  4. i’d like to hear more of your musical talents : ) btw, did you say “carroteristics” at 1:38? lol!

    thanks for your wisdom & have a great week,


    • harrisonamy says:

      Ha! I hadn’t thought about it, but if anyone asks – yes and it was deliberate :-) Am sure more music will be coming up in future episodes…

  5. Another good video, I’m finding them strangely addictive. Who makes all those cakes that keep turning up in your videos?

    • harrisonamy says:

      Hey Brett – thanks for watching. The baked goods come from various sources… none are baked by me. That’s what keeps them edible.


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  6. […] About the Author: Amy Harrison helps business owners take simple content marketing steps. For a free, easy-to-use customer profile download (and a slightly bizarre video) click here. […]

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