CMS! Episode 3: The Customer Profile

Welcome back to another episode of Content Marketing… Stripped!

This week we’re looking at the importance of knowing WHO it is you want to reach before you start creating any content-marketing materials.

Don’t forget to scroll down below for details on how to get your free content-marketing customer profile guide

Bonus Video from Episode 3 – The Sexy Carrot Song

When you ‘synergise’ good ideas ‘globalistically’ in a song… this is what happens.You have been warned:

Get Your Free Customer Profile Guide

To get your hands on a 20-page guide that takes you through 13 things you need to know about your customer, simply subscribe to AmyTV. Already a subscriber? Then you’ll be getting an email soon about how to access your customer profile guide.

Subscribe to AmyTV

Subscribe to AmyTV and get your free 20-page customer profile guide

 

About Amy Harrison

I am a copywriter, content-trainer, speaker and filmmaker teaching businesses how to avoid drab business content and write copy customers love to read. You can also find me hanging out and sharing content over on Google+.

Comments

  1. It is in point of fact a nice and helpful piece of information.
    I’m happy that you simply shared this helpful information with us. Please keep us informed like this. Thank you for sharing.

  2. once again…you brought the house down, Amy.
    whaaaaaaaaa……the crowd goes wild, tossing carrots at their peeps with wild and content-ed success.
    Thanks Amy!

    • harrisonamy says:

      Thanks Dawn – love the image of people throwing carrots around in jubilation. Sounds like it could be a ritual from a European festival :-)

  3. Amy, this is wonderful and hilarious. Full of good marketing nutrition too. Thanks and keep them coming.

    • harrisonamy says:

      Thank you Marlene! Means a lot coming from a real video pro :-) Plenty more in the pipeline, hopefully they’re just as tasty.

  4. i’d like to hear more of your musical talents : ) btw, did you say “carroteristics” at 1:38? lol!

    thanks for your wisdom & have a great week,

    che

    • harrisonamy says:

      Ha! I hadn’t thought about it, but if anyone asks – yes and it was deliberate :-) Am sure more music will be coming up in future episodes…

  5. Another good video, I’m finding them strangely addictive. Who makes all those cakes that keep turning up in your videos?

    • harrisonamy says:

      Hey Brett – thanks for watching. The baked goods come from various sources… none are baked by me. That’s what keeps them edible.

Trackbacks

  1. […] it target a specific audience? – Yes, those who are familiar with the machine will identify with it […]

  2. […] Building a customer profile is a great way to start thinking about what tone you want to set for your website. […]

  3. […] get the gut feeling that they could be perfect customers, but they’re not so sure. They’ve visited your site, read your copy, and then ask […]

  4. [...] I’m not the target market, my instinct was to bin the mailer. I’ve written previous copywriting case studies on direct [...]

  5. [...] powerful headline technique is to address the concerns and insecurities of your ideal customer. Carol Tice, the writer of this tweet, helps freelance writers make a better [...]

  6. [...] About the Author: Amy Harrison helps business owners take simple content marketing steps. For a free, easy-to-use customer profile download (and a slightly bizarre video) click here. [...]

  7. [...] at your customer profile, then think about the problem your customers have, or the questions they ask and try to create a [...]

  8. [...] time we created a thorough customer profile for our content marketing. Now that you have all these juicy details about your customer you can start piecing together 3 of [...]

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