As I couldn’t’ decide what to write today am totally passionate about helping business owners explain what it is they do, I thought I’d answer a few questions about what it is that I do:
What’s your game? What do you do?
I’m a copywriter for entrepreneurs. I take the brilliant parts of you and your business and put that into words to specifically encourage a reaction from your audience. That might be to buy something, to sign up for your newsletter, or just to really grow to love you. I’m usually working alongside the biz owner directly rather than consulting for an advertising agency. If you worked with me you’d probably see me on Skype and we’d chat a lot about your business and what you wanted to get out of that brand spanking new web page or sales page.
The other thing I do is write eBooks and worksheets that can be used to build up the products you offer to your customers. Let’s say for example you had an idea for a 15-20 page eBook, and the time thief that is life has meant you haven’t written it yet. That’s when you give me an email and I take away the headache and give you an eBook that you can then offer to your customers to make them love you and make you some money.
Why do you do it? Do you love it, or do you just have one of those creepy knacks?
Well, I love copywriting, but I mostly love helping people who want to do something different with their lives. I’m inspired by the clients I’ve had this year, and by the visitors to my blog. They’re the ones taking the road less travelled and staying positive and determined despite the bramble scratches on their bare legs.
Who are your customers? What kind of people would need or want what you offer?
Mostly business owners who want to connect, persuade, inspire, and reach out to their audience but don’t always have the words or the time to create that message. Some of the people I’ve had the pleasure of working with include: Carrie Wilkerson, Lara Galloway, Tim Brownson, Amy Applebaum, Domenica Papalia and Stacey Curnow who are all fiercely passionate about their businesses and it’s been an honour for me to have worked with them.
What’s your marketing USP? Why should I buy from you instead of the other losers?
Well, I served a brief sentence period working for some very crazy busy business owners. It taught me to make the process as simple, hassle-free and hands-off as possible. My rates are upfront, I don’t bill by the hour, there’s no lengthy consultation process or waffling, and if I can clear my schedule and just focus on your project, I will do.
Also, after spending a year writing about the state of the Mongolian mining industry I decided I didn’t want to write about anything (or for anyone) that didn’t fire me up inside. I’ve turned a lot of work down this year because I couldn’t get excited about it. I won’t write about “anything” like a lot of copywriters do, but if you’re a reader of this blog, love your business and want to change people’s lives with your business, you’ll have one passionate copywriter on your hands.
What’s next for you? What’s the big plan?
I want to meet more business owners and help them show their customers how amazing and talented, and inspiring they are because I believe that everyone has something to offer and share, and the biggest obstacle people face is just getting that message across.
I also wouldn’t say no to a big house by the ocean, a personal chef, moving to Canada and a house full of dogs and music.