Next time you watch a play or live performance, keep your eye on the background characters.
See if you can spot the ones who think they can’t be seen because the lead is front and centre in mid-song.
What are they doing?
Are they picking their nose? Whispering to friends or checking out the behind of the leading lady?
Or are they perfectly poised and in character because they know that even in an audience of 10, 20 people, there is always someone watching.
It’s exactly the same for your business website. After the initial excitement of launch, it can feel like no-one’s really looking your way. They’re turning to the big players and soaking up their content.
If you’re not careful you might feel like your website is hiding in the shadows and it can affect the writing on your site through:
- Writing low quality content
- Not proof-reading properly
- Not targeting articles to your audience because you feel you don’t really have one yet.
Remember there is always someone watching your website, and you never know, it might just be that perfect client you’ve dreamed about working for.
Do you want them to remember your site as the one that was picking its nose?
Assume people are watching your website, assume your perfect customer is watching your website. Don’t drop your guard because you think you can get away with it.
You might think you don’t have to post regularly, write passionately or spend hours on your articles until you get that adoring crowd, but it’s exactly those things that build and keep an attentive and loyal audience.