Kaffee: Colonel Jessup, did you order the Code Red?!
Judge: You don’t have to answer that question!
Jessup: I’ll answer the question. you want answers?
Kaffee: I think I’m entitled!
Jessup: You want answers?!
Kaffee: I want the truth!
Jessup: You can’t handle the truth!
A Few Good Men.
Every great script has a climax or resolution, known as the dénouement (French for ‘outcome’ or ‘settlement’). It’s a critical part and must pull all of the strands of the story together to leave the audience feeling satisfied.
However, putting everything into one particular scene is a risky strategy, especially if the audience feels they were promised more than what was delivered.
A lot of company blogs make this mistake by over-promising in the headline of their articles.
The #1 Secret to Business Success
The ONLY Thing You Need to Do to Get More Sales Today
While these headlines might get attention, they trigger suspicion and scepticism from savvy readers. Customers have been burned in the past by content that has promised more than it has delivered.
A strong headline is essential, but you don’t want to over-promise and result in your reader being disappointed when you reveal your big scene or secret.
To help you generate a compelling headline specific to your product or service, don’t forget to try the popular (and free) Headline Shaker Maker.
And don’t forget you can get some headline inspiration from these classic templates!
Over to you, what headlines get on your wick for over-promising? Are there any words or phrases you ignore because you’ve seen them so often? Let me know in the comments!