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AmyTV: Using Seductive Symptoms to Write Better Copy

March 30, 2015 by Amy Harrison 5 Comments

In the episode of AmyTV, we have a real treat as we were invited to go behind the scenes at BullSpit Marketing and watch their resident genius and founder create catchy content for her clients.

The lesson is an important one. If you’re not digging deep into the symptoms of your customer’s problem or solution, you risk writing generic copy that makes your business invisible.

For more tips on using symptoms read this post and sign up for the training below.

For practical, free training to help you avoid this, go over to our sister site Write With Influence and sign up for the free training: www.writewithinfluence.com/puppy

 

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Filed Under: Copywriting

About Amy Harrison

I am a copywriter, content-trainer, speaker and filmmaker teaching businesses how to avoid drab business content and write copy customers love to read. You can also find me hanging out and sharing content over on Google+.

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