In the episode of AmyTV, we have a real treat as we were invited to go behind the scenes at BullSpit Marketing and watch their resident genius and founder create catchy content for her clients.
The lesson is an important one. If you’re not digging deep into the symptoms of your customer’s problem or solution, you risk writing generic copy that makes your business invisible.
For more tips on using symptoms read this post and sign up for the training below.
For practical, free training to help you avoid this, go over to our sister site Write With Influence and sign up for the free training: www.writewithinfluence.com/puppy
[…] Amy Harrison encourages copywriters to focus on “seductive symptoms.” Problems can seem generic or abstract, but your audience will experience symptoms as very real. […]
[…] UK-based copywriter Amy Harrison delivers copywriting lessons with style and humor. Her videos are a hoot. Check out Using Seductive Symptoms to Write Better Copy. […]
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[…] In the second part of the Free Cookies and Puppies Irresistible Copywriting Training, we look at how to use the secret power of envy to illuminate your customer’s desire, and motivate them to action. (In part one we looked at using seductive symptoms to write better copy). […]
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