Welcome to AmyTV! Each episode covers content-marketing lessons you can apply in your own business.
#36: An Introduction to Benefits and Features in Copywriting
#35: What Happens When You Use Exclamation Marks in Marketing
#34: How ‘Umbrella Terms’ Make Your Copywriting Bland and Invisible
#33: Using Contrast in Your Copywriting
#32: The Event to Transform Your 2016 Digital Marketing:
#31: How to Write Content That Converts Prospects to Customers
#30: How to Write a Persuasive Sales Page or Landing Page
Watch below or read more here.
#29: Using Seductive Symptoms to Write Better Copy
Watch below and read more here.
#28: How to Make Your Copywriting as Irresistible as Cookies or Puppies
Video below, click for more info.
#27: Viral Stories for Beginners – Why The Ice Bucket Spread Like Wildfire
Video below, click to read
#26: Creating Memorable Tutorials That Attract Customers
Video below, blog post here.
#25: Getting Your Business Message Across Loud and Clear
Watch the video, then read the post for tips.
#24: Shervington Continued: How to Build a Community with Content
Part 2 in this dramatic adventure. Read the full post here:
#23: “Seeking Shervington” An Introduction to Humour and Marketing
A special edition of AmyTV. Watch, stay tuned and read the full post here:
#22: The 10/20/10 Formula For Creating Online Content Customers Love
Do you know HOW customers behave when they visit your website? It holds the key to creating content that gets and keeps attention. Read the full post here.
#21: What to Do Before Writing or Rewriting Your Web Content
A useful step for getting a fresh perspective of your website, as a customer will see it. Read the full post here.
#20: 5 Ways You are NOT Your Customer
Even subtle differences as seen in this video, can change how you relate to your customer with content. Find out more here.
#19: Content is More Persuasive With This Missing Link
Ever feel like your customer is missing the really obvious selling points of your business? Maybe you need to fill in this missing link.
#18: 10 Ways to Reignite Your Reader’s Passion
Worried your content isn’t reaching your reader like it used to? Thanks to Cosmo and Glamour, I’ve got a few ideas to help you spice things up. Full post here.
Episode 17: How Much Personality Should You Use in Content Marketing?
Worried you’re sharing too much about yourself? Or not enough? We look at how to use your personality wisely in content marketing in this episode. (Full post here)
Episode 16: Stop Readers Ignoring Your Instructions
Every day millions of valuable words are ignored by the target reader. In this episode we make sure your words aren’t among them. Full blog post here.
Episode 15: Prove You’re a Leader (Without Insulting Your Reader)
Want to show off your skills without offending your customer? Watch below and read more about friendly, leadership content here.
Episode 14: Content of DOOM! (Using Fear in Content Marketing)
How do you scare the bejeezus out of your customer until they buy? Here are some tips and you can read the blog post here.
Episode 13: How Confident is YOUR Content?
Not too shy… not too confident. It’s a fine balance when you’re writing content. These 3 phrases help you add in a dollop of confidence without going over the top.
Episode 12: Client Attraction Content that Works in Seconds
Are you scaring away your customer by coming on too strong? See the dangers of this approach here and read these tips to avoid the problem.
Episode 11: What Content Marketing Methods Should You Use:
There’s a huge choice out there… if you’re overwhelmed by it, watch this to decide in 3 steps how to choose the right methods for you.
Episode 10: Someone Hates Your Content Marketing – What do You do?
If you’ve been riding the wave of praise with your recent content marketing efforts, what do you do when you fall from grace and upset people? Watch the video or read the blog post to find out more.
Episode 9: How to Tell a Marketing Story in 3 Steps
It’s been 3 weeks since I last posted. What have I been doing? Skip to 0:18 to find out. And then read the blog post to find out how to write a marketing story.
Episode 8: How to Get Started…
You should never start without a full plan and strategy… should you? Watch the video below and click here to read the full post:
Episode 7: How to Set Simple Content Marketing Goals
Are your goals too complex or not detailed enough? Compare your experience with the examples in this video. Read the full blog post here.
Episode 6: Choosing The Tone of Voice in Your Content Marketing
What happens when you don’t use the right tone of voice with your customer? Find out by watching and reading the full blog post.
Episode 5: How Do You Start a Conversation Using Content?
Now that you’re found your customer (episode 4), what do you say to them? Watch the video below and read the blog post here:
Episode 4: The Mystery of the Missing Customer
After watching episode 3 you have a lovely customer profile but how do you find your customers? Read the blog post here or watch below:
Episode 3: The Customer Profile
Not sure why a customer profile is important to your content strategy? Watch the video below. For your free customer profile download, read the blog post here.
Bonus Video from Episode 3 – The Sexy Carrot Song
When you ‘synergise’ good ideas ‘globalistically’ in a song… this is what happens.You have been warned:
Episode 2: Slow and Steady Wins the Content Marketing Race
Feeling like your content marketing is a bit of a mountain to climb? Watch this episode and feel better:
Content Marketing… Stripped! – Pilot Episode
Oh look, it’s that weird famous lady who dresses up on the Internet ~ Jon Rose, founder of flycreative
We’ll be covering a number of topics throughout the series, from creating a customer profile, to generating content topics as well as answering your questions along the way, this is a real labour of love for me to offer to you. Remember, I’d love you to click on the share buttons below to share this page with your bestest of friends (Twitter followers count). Also, don’t forget to sign up to the AmyTV newsletter to find out when the next episode will be available.
Why do you have a large cardboard cut out face-mask of the Internet? ~ passer by
Music by Malcolm McLeod and www.freesfx.co.uk