This is part of a free online tutorial about writing sales pages. If you’ve seen a sales page online or in a direct mail package, you’ve probably seen the P.S right at the bottom of the page. Ever wondered why it’s there and what you should do with it? I had a reader who once […]
CMS! Ep15: Prove You’re a Leader (Without Insulting Your Reader)
Would you play Donald Trump at his own game? Or take yoga from a sadistic guru? These are just some of the issues we explore in this episode of Content Marketing… Stripped! Be a likeable leader Content marketing and copywriting on the subject of how you help customers, establishes you as a leader and authority. […]
CMS! Ep 14: The Content of DOOM! (Using Fear in Content Marketing)
In today’s episode of Content Marketing… Stripped! we have fear, motivation and auctioneer chants… Today’s video is inspired by Tim Riesterer from Corporate Visions and his presentation on: Differentiating your Customer Message with Visual Storytelling. If you are in the business of crafting any kind of sales message, his video is essential viewing (and because he’s such a […]
Pt 16 of Writing a Sales Page: A Confident Call-to-Action in 5 Steps
This is part of a free online tutorial on writing sales pages. You’re running the final mile of a marathon. You stayed the course, pushed through the wall and feel the exhilaration building. Close to the finishing line, it’s everything you’ve been waiting for: to reach the end, get your medal and free banana and […]
Part 15 of Writing a Sales Page: How to Stop Price Killing the Sale
This is part 15 of a free online tutorial in writing sales pages. There are 2 ways I do the ‘big food shop’ (grocery shopping in the states 🙂 ) depending on my mood. One is with a set plan and budget. I plan meals methodically and scrutinise the cost of everything in the trolley […]
Part 14 of Writing a Sales Page: The 5-Part, Persuasive Guarantee
This is part 15 in a free online tutorial about writing sales pages. You are getting closer to finishing your sales page and releasing your offer into the world, but before you start to draft your copy, take a moment to think about what your guarantee terms are going to be. Your guarantee is there […]
Part 13 of How to Write a Sales Page: 9 Types of Eye-Catching Subheadings
This is Part 13 of a free online tutorial about writing a sales page. We’re nearing the end of this rollercoaster ride of a tutorial, just a few more lessons and I’ll be showing you how to bring everything together in an example sales page outline. This time our focus is on: subheadings. When it […]
How to Make Your Copywriting as Seductive as Burlesque
A brightly lit exhibition stand in a bustling arena. “One Night in Bangkok” explodes from the speakers and two burlesque dancers emerge onto the stage. My friends and I giggled. We’d read about an exhibition showcasing fun and cheeky products for couples. We thought it would be fun and were intrigued by the promise of […]
Part 12 of Writing a Sales Page: Your Simple Guide to Killer Bullet Points
This is part of a free online tutorial on writing a sales page. Your sales page is a persuasive, rousing speech that your reader will hear in her head. Do you want it to sound flat and monotone? Or lively and spellbinding? Exactly. Well, in the same way the greatest orators have tools to add […]
20 Ways to Make Every Line in Your Sales Page Work Harder
Great sales copy uses every line to persuade, convince and compel the reader to take action. Nothing is unnecessary: every sentence has a specific function. When you’re familiar with the rules of copywriting, you get a better feel about what each line should be doing, (although you never really know what’s going to happen until […]