Previously I’ve shared a before and after case study of a sales page, and this time we’re going to look at web copy that I worked on with a coaching client. Vince Bakshani is the CEO of Manager Insights, and the creator of Searchbook, an impressive new product for the investment industry. (We’ve already seen […]
How to Write a Sales Page Part 6: A Poem About Benefits
This is part 6 in a free online tutorial on how to write a sales page. Now, if you look around this site you’ll find some resources already that cover the benefits (including this webinar, this slide show and this blog post). But rather than rework the material used in those in-depth resources, I thought […]
3 Quick Copywriting tips to Snap Customers Out of a Daze
There are some customers that know they want what you have. And then… there are those in more of a confused daze. You get the gut feeling that they could be perfect customers, but they’re not so sure. They’ve visited your site, read your copy, and then ask hesitant questions such as: So… how does […]
How to Write a Sales Page Part 5: Making Your Words Memorable
Welcome back to this free online series about writing sales pages. Today’s post is a little unusual and inspired by materials I’ve been preparing for an upcoming corporate content workshop in Bulgaria. And it includes some interaction. One area that is usually easy to clear up in a sales page is when someone just writes […]
How to Write a Sales Page Part 4: Writing about the Problem
This is part 4 of an online tutorial on how to write a sales page. So far we’ve covered what a sales page is, what you need to know about your product and what you need to know about your customer before you write your sales page. This time we’re going to look at how […]
5 Lessons from Jim Cramer’s $500,000 Content Marketing Technique
Jim Cramer is a controversial figure. He polarizes opinion as host of CNBC’s Mad Money, and raises eyebrows with the stock market dramas he’s left in his wake. And more than 30 years ago he proved how even a simple content marketing technique can lead to a $500,000 opportunity. One Weekly Tip… After a short […]
How to Write a Sales Page Part 3 – Your Customer
This is part 3 in a free online tutorial for how to write a sales page. Welcome back! Last time we looked at pinning down the details of your offer. Got those under your belt? Great. Now we can move onto the next step which is: Who are you selling your product to? Now I’ve […]
CMS! Episode 13: How Confident is YOUR Content?
Welcome back for another episode of Content Marketing… Stripped! Confidence is attractive. It makes people warm to you, trust you and feel more comfortable buying from you. But there’s also a fine line between confidence and arrogance right? This week’s episode looks at how you can use 3 very simple phrases to add in a […]
How to Write a Sales Page Part 2: Start with the Product First
Welcome back to this free online series that walks you through how to write a sales page. Last time, we looked at some of the basics of getting started, namely being able to identify what a sales page was and when you might use one in your business. But now that you’re all settled in, […]
10 Ways to Wake People Up With Your Sales Copy
Stale sales copy = snoozy customers Let’s wake them up shall we? If you want your customer to keep reading your sales copy, you need to keep it fresh and do more than simply repeat the same sales message again and again. Don’t get me wrong, it is important for you to consistently remind your audience […]