If you’re a business owner, it’s only natural that you want customers to fall in love with your product. Let’s face it, you’d be perfect right? So why is it sometimes so hard to prove to your perfect customer that you are in fact “the one”? Watch today’s video and then read the post below […]
How to Write a Sales Page Part 1: Getting Started
This is part one in a free tutorial for writing online sales pages. I’m often asked to write sales pages when people have a big product to sell. It takes time and a lot of research but when it’s launch day my clients (who always have wicked products to share with the world) can feel […]
20 Ways Your Copywriting is Leaving Money on the Table
If you’ve ever finished the copywriting on a sales page or a website, first of all, you deserve a pat on the back. That stuff isn’t easy. It takes real effort, concentration and diligence to craft compelling copy around your offer. But before you pour yourself a cold one, have a quick look through your […]
CMS! Episode 11: What Content Marketing Methods Should You REALLY Use?
When you start thinking about content marketing for your business it’s easy to get overwhelmed by the sheer choice of what you can do. Should you guest post? Should you focus on social media? Should you create some free resources? Or have a weekly podcast? If you’ve found your head spinning with options, watch this […]
How this Image Sells Benefits in Seconds, and How to do the same in Copywriting
During an intense bout of copywriting research which obviously includes reading popular magazines, I came across an advert which in its simplicity is also very clever. You might glance at the image below and think it doesn’t look like anything special. Unless you’re someone who has thought about buying an e-reader but really prefer the […]
Let me make them laugh! How to vote for a SXSW Proposal (step-by-step)
So, last week I was actively canvassing for votes for my proposal to speak at the SXSW conference in Austin 2014. A Funny Taboo: The Art of ROFL! for Business Women It aims to cover: Why are women sometimes afraid of using humor in their business? How far is too far? Are there any topics […]
Which of these Copywriting Phrases Will Turn Your Customer Cold?
One piece of copy can get rave reviews from one person and be detested by the next. It’s why for business owners find copywriting such a minefield at times. One of the biggest fears? How am I going to…you know, sound in my writing? Will I come across as pushy? Or not confident enough? It’s […]
41 Classic Copywriting Headline Templates
Classic copywriting headlines, the kind of headlines written by Eugene Schwartz, Victor Schwab et al are essential studying materials when you want to hone your own headline writing skills. However, sometimes looking at those powerful but pithy statements can be intimidating. If you’re struggling to write your own headlines, looking at great copy can make […]
How to Use Scandalous Stories in Your Copywriting
I have a secret addiction that until recently, has made me feel a little guilty. It started out as only now and again, maybe with a glass of wine on a Friday night. But then it became daily, and sometimes first thing in the morning. Fortunately, I’ve now realised my addiction is nothing more than […]
Rewriting Your Sales Page? 5 Questions to Spark New Selling Points
I was recently hired to rewrite a sales page for a really smart online product. It’s been selling for a while and the owner wants to revamp the copy. Knowing the product pretty well, I still had a few questions to dig deeper into the benefits and selling points of the offer. As I jotted […]