A few weeks ago I had the pleasure to work with Karyn Greenstreet, a successful small business consultant from Passion for Business. Karyn had launched a brand new group-mentoring program and came to me for the Make Your Sales Page Sizzle coaching package to help sell the benefits of the offer. Karyn was happy for me to […]
Copywriting: Selling the Benefits Step-by-Step
Selling the benefits is one of the hardest, yet most important challenges to tackle in copywriting. If you missed this week’s copywriting masterclass on how to sell the benefits, don’t worry. Below you’ll find a modified version of the presentation so it should still make sense without my dulcet Yorkshire tones talking you through it. […]
The Headline Shaker Maker: An Easier Way to Write Better Headlines
Have you ever sat down to write a headline, trying to think of that one ‘big idea’? The critical selling point that will get your customer’s attention? And was it a struggle? If so, you might find this brand new free tool useful. I call it the Headline Shaker Maker. What is it? The Headline […]
CMS! Ep 10: Someone Hates Your Content Marketing – What do You do?
Now, this is not something I want to make a big deal out of, because I’m a pretty positive person. But I wouldn’t be helping you if I didn’t tackle the subject of what to do when someone hates what you write as part of your content marketing. So here we go… When you start […]
4 Ways to Add Drama (Quickly) to Your Copywriting
You’re tired, you need to write some content and the idea of thinking of something deeply creative makes your head hurt. There are times when it is a pleasure to play around with words, ideas, angles and themes in your copywriting. And there are times when you needed to publish something yesterday. These tips are […]
5 Things All Companies Should Know Before Publishing Content
If you’re starting to write content in your business, or training a team to write content, knowing where to start is one of those lovely challenges you always face. It’s tempting to jump straight into content topics, or what content methods you’ll use to attract customers and market your business. But hold up. There are […]
Free Sales Page Analysis Tool
If you’ve written a sales page or are writing a sales page, you’ll enjoy this copywriting diagnostics tool. It’s a simple 4 page tool that lets you see how well your sales page scores against 15 key elements that you need in a strong sales page. These include: It’s not a tool to tell you […]
Is Cool Copywriting Confusing Your Customers?
“Okay, tell me: What it is. Who it’s for. The problem it solves. And the results people will get.” “Right, it’s an empowering, global movement for innovators and change makers. These are people who are frustrated by the world and want to make a difference. This will let them make that difference.” This is a […]
Free Download: Pocket Sale-Page Maker
At Harrisonamy I’m all about booster tips and tools to get you going with your copywriting. So I wanted to create a tool that you could use to sum up the selling points of your product or service in a whizz. You don’t always need a full-blown sales page. Sometimes you just need to quickly […]
CMS! Ep 9: How to Tell a Marketing Story in 3 Steps
We’re dealing with marketing story-telling in this week’s episode of Content Marketing… Stripped! I’ve skipped a couple of weeks of filming, but as you’ll see at 0:18 I have been very busy… How do you tell a marketing story? As you see in the video, simply giving the facts of an event makes for a […]