If you’ve read the article on how blogging for comments can leave you broke in business and still want to attract more engagement on your blog, then this is for you. Attracting medicines4all blog comments takes a little time and nurturing. I guess a bit like planting seeds and gardening. I say ‘guess’ because I […]
How a New Business is Building Customer Loyalty with a Simple Booklet
Just recently I subscribed to a new local fresh flower subscription service. Sarah, the owner of “BrightBunch” uses a great booklet to welcome new customers and explain the service. It’s simple and small, dispellings myths that effective content-marketing needs to be bursting with reams of copy. It’s also a great example of using content-marketing to […]
When Blogging for Comments Leaves You Broke in Business
I got an email recently from a smart Fast Copy Friday reader (you’re not signed up… seriously?) about comments on her business blog. She wanted to know how to get more comments on her blog because she knew that “successful business blogs” had comments. Which is kind of true. And also kind of isn’t… What […]
How to Persuade Bloggers to Promote Your Business
Previously we looked at how an enthusiastic business owner potentially scuppered her content-marketing launch plans with a poorly written email to potential affiliates. What went wrong for her? She presented no benefits to the reader She missed out specific details of her offer She made it difficult for the reader to accept the offer If […]
When Enthusiasm Turns Email Marketing Ugly
There are times when you will send an email to ask for help marketing your business. You will be excited about your offer. That’s natural. But too much enthusiasm can make your email-marketing ugly… Most people think this won’t happen. They’ve read the copywriting tips and are confident they won’t make a mistake when it […]
The Most Exciting Notebook in the World: Impossible Copywriting?
“Does sales copy always have to be so hypey? Does everything have to be so life-changing? Even a notebook?” This question came through recently on a webinar for improving sales copy. It’s a valid point. People say they are sick of seeing long sales pages, or highlighter pens in adverts or long lists of bullets […]
3 Copywriting Lessons from 10-yr-olds Selling Beatlemania
A good friend of mine is teacher to a class of rambunctious 10 year olds. I was really tickled to learn that this term they are focusing on persuasive writing. Which, as we know, is the essence of all copywriting. I was even more impressed when my friend told me how the children had responded […]
Book Review: Be a Free Range Human
I first met Marianne Cantwell at a marketing workshop maybe a couple of years ago. She’s bubbly, confident and runs her business around the world from just a rucksack and a laptop. Next January, her book: Be A Free Range Human is released (you can also get a free chapter – see the last section […]
98 Magazine Secrets for Keeping Your Blog and Content Marketing Fresh
One of the best methods of content marketing is to publish valuable content on your business blog. But how do you write about the same topic over and over again while keeping your articles fresh and original? I discovered 98 ways after studying a handful of businesses that live or die by publishing regular, eye-catching […]
If you had 35.7 million business blog readers, would you write like this?
It’s a big night for you. You’ve achieved an epic milestone in your business after a long and gruelling journey. You decide to take to your business blog and write about it for your readers. But back up a little. Imagine that instead of having 10, 100, 1000 or 100,000 readers you have 35.7 million. […]