Today, Mark McGuinness once again opens the doors to his Creative Entrepreneur Roadmap course. I’d like to briefly share my personal experience of before and after the course… “When did you leave your job?” “Hmm… 4 years ago” “It seems longer…” Mum had called to tell me something important and the conversation turned to work. […]
How to Give Your Content a Presidential Voice
Powerful oration is scripted and pre-planned. It’s unusual to meet people with a natural talent for off-the-cuff conversation that rouses your emotions and inspires you to take action. Presidents have speechwriters. Exceptional after-dinner speakers diligently practice phrasing and delivery. Debate candidates prepare responses for a number of possible challenges. All to achieve that sweet spot […]
Delicious Bite-Sized Content Marketing Tricks from the 1950s
Well hello there reader. I hope you’re feeling hungry because today we’re travelling back in time to see an example of very early content marketing that will get your taste buds tingling. Back in time… You mean to 2006… when content marketing was invented? No, no, no, my eager marketer. That was probably around the […]
Why your business blog is broken (and how to fix it)
At the time you read this I will be on my honeymoon, but by the power of scheduled posting I wanted to let you know about the series of articles about what to do when you suspect your business blog is broken (which means not getting you the clients, credibility or income you want). It […]
How to get your hands on the free Business Blogging Series
Want a blog that actually gets you more credibility, clients and cash? Then make sure you read this first article in a series of why a lot of businesses fail to do this. Why Your Business Blog Is Broken (And How To Fix It)
Live Event: Business Blogging Workshop
Hey you… This is the quickest of quick blog posts because tomorrow I have to go and get some stuff done get married. But I will be back soon, and want to let you know that next month, if you’re in London and you blog for your business, you really need to be at this […]
10 ways to avoid train wreck business blogging
You want to attract people to your blog. You want to generate attention for your business. But sometimes the most gripping content is the most repelling to potential customers. Personal struggles, business difficulties, conflicts with competitors. All are riveting to read and you may think subjects like these are relevant to share, after all it […]
Compelling copywriting from National Geographic (without hype)
I’m on a bit of a swipe file hunt at the moment, and the latest acquisitions are a couple of brilliant pieces of short copy from the National Geographic Society asking me to renew my magazine subscription. Since signing up last year I have happily received a free fleece (one size fits all, sex appeal […]
Copywriting Analysis: Caravan Club Advert
I am a girl of simple pleasures. Sausage rolls, pork pies, stationery, puppies and napping. It doesn’t have to be fancy schmancy to get my attention, and that’s a good rule to think about when you’re writing copy for your business. Recently a few adverts have caught my eye, for the right reasons and it’s […]
4 ways a toothache can save your advertising
Recently I’ve started running again. It’s been a while since my knee pulled me out of the Brighton marathon after just 10 miles (at which point I was out in the middle of nowhere-dean and had to walk a further 2 miles back into town! 🙂 ) Running is great for giving me new copywriting […]