So, if you saw the blog the other day you’ll know I’m giving away a chunk of free copywriting resources to help you get started and get writing your sales page. Well today you can get your paws on my first freebie which is a pdf report called: Beat The Blank Sales Page And Start […]
How To Promote Your Business Through Content Marketing. Interview With Laura Roeder
Well this Hot Thursday, I have a real treat in store for you. Last night after getting back from my Lindy Hop dance class I interviewed Laura Roeder from Roeder Studios about how she’s used content marketing to increase exposure for her business and become known as the number 1 go-to-gal for social media marketing […]
Sales Page In A Weekend Coming Soon . . .
I will shortly be opening the doors to my Sales Page In A Weekend Boot Camp. The details are… There’s awesome free copywriting giveaways before doors open Register to get the goodies and find out first when doors open Spaces are very limited. This could sell out on the early bird list Even if you […]
5 Copywriting Gems From Watching Trash TV
I don’t watch TV. Not because I don’t like it but because I love it. It sucks me in. Particularly Trashy TV shows. Trash TV is pure brilliance especially when it comes to persuading their audience to tune in, stay tuned in, tell their friends and come back again. Because TV gives fans exactly what […]
Is Bad Copy Hurting Your Business?
Does it fail to get the attention of your ideal client? Are visitors not taking the action you need them to do? Are people not buying? And can you hear crickets chirp? If you’re getting a good response then that’s awesome, but if the activity on your website is as vibrant as the inside of […]
How To Write Your Own Web Copy: Free Webinar Weds 27th
Writing web copy can be as easy as… It can also be a royal pain in the neck. Which is why, as I mentioned in my last post I am holding a free webinar (my first one ever!) this Wednesday April 27th It’s called: Stop Struggling! How To Write Your Own Web Copy And I’ll […]
Transform Your Web Copy With Your Super Villain Story
In this video I talk about how to tell your “Super Villain” story to make your web copy (particularly your About Page) more exciting and engaging for your audience. And, I also want to know that I’m holding a free webinar called: Stop Struggling! How To Write Your Own Web Copy It’s on April 27th […]
How To Warm Up a Crowd For Your Offer: Guy Kawasaki Interview
On this featured hot spot Thursday I’m continuing to share my video interviews with Guy Kawasaki at SXSW. In this one we chat about a section in his book Enchantment entitled “How To Launch.” Which is about getting people ready to hear about your offer, your product or even your new business. In the book […]
Do You Struggle To Sell The Benefits? So Does Toyota.
Digging through a copy of Time Magazine that I bought to read on my flight from Chicago to London, I found this full page advert from Toyota. Now, being number 1 is certainly something to be proud of, but I can’t help feeling that this smacks of tongue sticking out, raspberry blowing bragging and the […]
Copywriting Tips For Your Elevator Speech
Today I discovered speed networking which was happening at a local trade show here in Brighton. Basically, you are delivering your elevator speech to 7 groups of 5 people in a row. Then, someone else takes it in turns to move around the groups. It’s exhausting. 🙂 This was an excellent lesson in watching others […]