This is a short post on benefits and features because you can never have enough lessons on benefits and features. In this short video, Guy Kawasaki explains his take on features and benefits, and refers to the benefits as “salient points.” In this video he tells us: Why people get hung up on the features […]
Write When You Are Angry, But Never Publish…
***This is a copy of yesterday’s newsletter, I don’t normally share my newsletter on the site but it got such a good response I wanted to share it. If you’d like to see what else I talk about on Fast Copy Fridays, sign up to my copywriting tips. **** Hello again, So another Friday, another […]
How To Use Your Blog for a Book Deal: Interview With Tricia Lawrence
Today we get to meet the wonderful Tricia Lawrence from Real Brilliant. A site that provides “Brilliant Marketing and Content Building for Real Authors” Tricia is a fellow Third Tribe member and I bumped into her outside the bloggers lounge at SXSW (literally minutes after I’d chatted to Pam Slim). Tricia was on the same […]
How To Avoid 10 Simple Print Advertising Mistakes That Could Cost You Thousands
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wannamaker Due to still settling in to routine after the unreal trip to SXSW, my editorial calendar has gone to pot, which means I was taking an early morning walk wondering what on earth to write […]
At A Glance: What The ASA extension of the Digital Remit Means to UK Websites
Photo by Versalogic Okay, first and foremost, apologies to my readers based outside of the US as this is a post about recent updates from the Advertising Standards Authority in the UK which has recently extended the digital remit of the CAP Code. For everyone else, apologies that the headline and the opening paragraph really […]
From Blogging to Book Publishing and Why SXSW is Like a Great Prom. Interview With Pam Slim
I had the pleasure of not only getting to meet, but being housemates with coach and writer Pam Slim who is as funny, down to earth and inspiring as everyone else who knows her will tell you. In this quick interview I asked Pam what brought her to SXSW, what opportunities there are for people […]
Essential Content For Meeting People (from SXSW)
It’s Monday of the SXSW experience. So far it’s been an amazing journey and I’ve been collecting content and ideas for you including an interview with Guy Kawasaki, a write up of the Jonathan Fields and Chris Guillebeau talk, details of Gary Vaynerchuk’s talk, the low down on the men with pens party, the Copyblogger […]
Review of Enchantment by Guy Kawasaki
This Thursday’s hot spot is a story of enchantment, passion and persistence. And as I find myself co-working in a house in Austin with the passionate, determined and downright wonderful Pam Slim, Carole Brown, Pamela Wilson and Rachel Matthews, women who love helping others, light up when they talk about their subjects and are determined […]
Why your eBook launch needs a support act (unlike Springsteen)
The last 4 times I saw Springsteen in concert there was never a warm up act. He’s one of the few artists I’ve seen without support. The reason? He’s been warming up his own crowd for 40 years by producing “support” content in the shape of his songs, his concerts, interviews and show after show […]
Fast Friday: When Words Are Important and How To Get The Best From Testimonials
For today’s Fast Friday am bringing you this little something which makes me smile 🙂 Enjoy! Just to disclose, I had that advertisment made, but if you want to find out about testimonials on this Fast Friday here’s a short video it: Enjoy and have alovely weekend!