I don’t think copywriters will ever tire of talking about the headline. That cheeky little crown on your sales letter is so important that it’s worth putting some effort into writing one that catches your audience’s attention and makes them want to read more. But as important as it is, you don’t have to hire […]
How to Start A Sales Letter: Beating The Blank Page
The opening of your sales letter is really just an extension of your headline. Take a look at any newspaper and the first paragraph gives you a summary of the story, whilst hinting that you should read on and find out more. For example, I’ve just grabbed a nearby magazine and flicked to an opening […]
Relationship Marketing for Solopreneurs – Review
Today I’m writing a review of: “Relationship Marketing for Solopreneurs” – How to Build Rewarding Connections in Work and Life Which is written by Larry Keltto and Jim Sheard, Ph.D. When you are a solopreneur, making connections and turning them into profitable relationships is an important part of building a network that will support you, […]
And the Winner of Free Copywriting is…
Henri Junttila from The Wake up Cloud! He doesn’t know it yet though, so I’d better shoot him a quick email. 🙂 I want to say a massive thank you to you if you entered the giveaway (and a massive thank you even if you didn’t and you’re just here to see what I’m all […]
What puts the fire in your belly?
(Looking for the super duper copywriting giveaway? You want this post my dear.) Have you ever struggled to hit the keys and type the words for your blog post, or leaflet or guest post? Maybe your posting schedule has become a little lack-lustre or that sales page is lying under a stack of info products […]
The “Two Fingers Up To Hibernation”- Copywriting Giveaway
This is a short post because I gave myself 90 minutes to get it done and then spent the last 75 minutes checking out some fantastic content over at the Third Tribe, namely a seminar between Laura Roeder and Sonia Simone about creating your own fame. (Laura’s course of the same name is full now […]
How to seduce your customers part 2: The dating ad
This is a follow up to my first customer seduction article and is inspired by a lovely friend of mine who has recently entered into the world of online dating. A world where you’re relying upon your online presence and communication to attract the right people to you. Sound similar? Yep, your business isn’t much […]
Why Johnny B Truant Rejected Me: A Lesson in client pitches
Earlier this year when I decided to stop writing about the Mongolian Mining industry and start writing for clients who had brilliant, super duper services that actually made a difference to people’s lives, I decided I would have to seek out aforementioned cool people and let them know I wanted to help. If you’re doing […]
How to lose a customer and smile (a guide to messing up)
I lost a potential customer this week. He had contacted me, keen for me to do the copywriting for his business, but after I replied, he explained that: “Thanks for the really quick reply. I’m really sorry though because we’ve hired another copywriter. It would have been very nice working with you, unfortunately she emailed […]
The Shreddies Secret To Sucky Advertising – Do You Do This?
Yesterday I was eating cereal at my friends’ place because I had once again over-stayed, slept in their cellar, eaten their cheese and crackers and emerged in the morning somewhat hungry to drink their coffee (I’m an excellent guest). It was too early to eat their “best-overs” (best leftovers in Brighton) so I was standing […]