Yesterday I had the pleasure of teaching a workshop in Midkent College about How to Be Yourself Online and why (if it is) important to have an online personality. It was refreshing to work with the students and the lively discussions threw up many points which I think are applicable to anyone online, whether you […]
Mum and Dad: This Is What I Do for a Living
As I couldn’t’ decide what to write today am totally passionate about helping business owners explain what it is they do, I thought I’d answer a few questions about what it is that I do: What’s your game? What do you do? I’m a copywriter for entrepreneurs. I take the brilliant parts of you and […]
How To Repurpose Content (Video)
Hello! If you’ve ever been stuck for an idea for a blog post, special report or an eBook, it’s doesn’t mean you’ve ran out of ideas, you probably just need a little help recycling some of your “golden oldies.” This quick video shows you a couple of simple ways to repurpose previous content into a […]
How to write like an expert
You might already know that writing quality articles and content for your website is sure and steady path to becoming an “expert” in your audience’s eyes. One way that you can do this, and it works no matter what industry you’re in, is to take a process that you do and explain how and why […]
Copywriting Phrase-Book for Bloggers and Business Owners
If you’ve ever experienced the frustration of trying to find just the right persuasive, or exciting, or motivating word for your blog post or web copy, then I wrote this just for you: As word has got out about its release I decided to let it out it a little earlier than anticipated and it’s […]
What if finding compelling words for your copy was easy?
Have you ever tried to beat a blank page when you’re writing copy for your business? Or struggled to come up with a better word to describe your business other than “great.” If so, drop by on Thursday 16th September when I’ll finally be making available… The Copywriting Phrase-Book 501 shortcuts to compelling copy I’ve […]
Sales Copy – Get started in 30 mins
I’m trying something new today, and exposing my face and funny accent in this 3 minute video blog about getting started with your sales copy!
A short survival guide to buffets and content marketing
One of my favourite dining experiences is a good buffet. It’s also my most stressful. There’s too much choice. Too many promises of mouth watering experiences that I won’t want to miss out on. With the added pressure of not physically being able to eat everything and plenty of other people vying for the same […]
Do your customers know enough about your business?
In some businesses, you don’t want 50 enquiries a day, especially when 49 of those aren’t suitable for what you do. What then happens is you spend time emailing, talking and negotiating before you realise that you’re just not a good fit for each other. The copywriting and content on your site is a great […]
5 reasons customers are deleting your emails
You know those promotional emails you get that you delete without a moment’s thought? Well, a moment’s thought might just stop you making the same mistakes in your own email broadcasts. Here’s 5 reasons why your customers might be deleting your emails One: You signed them up without explicit consent I received an email today […]