You are not your customer. Sounds obvious, but when it comes to content creation and copywriting, it’s easy to forget. Lets face it when you sit down to write content, there’s only you there. Even if you have a clear idea of who your customer profile, it’s easy to forget that what you might think […]
Talking in Austin TX about Business Women Using Humour (Should They?)
Okay, this is just a quick round up of the latest going ons as part of talking at SXSW on the subject of women using humour in business. Over the last year I’ve been using comedy videos to market my content training business and over the year I’ve found: Web traffic up 51% Newsletter subscribers […]
Can women create funny marketing that works? Interview for BBC radio
Before I left the UK to come to Austin for my talk about funny women in business I was invited onto the Allison Ferns show for BBC Sussex to discuss whether women can be funny and still be taken seriously. In the interview we chat about some of the theories that exist suggesting women can’t […]
CMS: Content is More Persuasive With This Missing Link
Welcome back to another episode of Content Marketing… Stripped! One of the most frequent questions I’ll ask business owners when reviewing their content is: “What does this fact / figure / statement mean to your customer?” Because as you’ll see below, the things we think are obvious, can easily be missed by our customers: The […]
Can Your Customer Find These 7 Details (Quickly) When They Visit Your Site?
Before running some content training recently I discovered a study that revealed an illuminating piece of information: In one month (November 2011) an average UK web user visited more than 2,500 web pages, so around 80 pages of content each and every day. Are these average users stopping to read every piece of copy line […]
CMS! 10 Ways to Reignite Your Reader’s Passion
Welcome to an extra spicy version of Content Marketing… Stripped! Today we’re looking at some quick tips for rediscovering that spark you had with your reader in the early days. If you’ve been writing content for a while you might worry that things just aren’t as exciting as they used to be. It’s easy to […]
Your Free Online Sales Page Template (Worth Bookmarking…)
This is the final part of the free online tutorial about writing sales pages. Over the past couple of months we’ve looked at some of the different techniques you need when writing an pharmacy online sales page. Today, this tutorial ends with an example outline of a sales page that you can use as inspiration […]
CMS! Ep17: How Safe is it to Include Your Personality in Content Marketing?
Have you ever hit publish and worried you’d revealed too much of your personality? Or are you playing it safe because you’re concerned how people will react to content that ‘sounds’ like you? We cover all that and more in today’s episode of Content Marketing… Stripped! How much personality is too much? If you’ve been […]
Does Your Copy Pass the Trip Advisor Test?
If you’ve ever booked a holiday resort, or hotel or tried to pick a fancy restaurant for a special event then you’re probably familiar with Trip Advisor. A travel website with a difference, it’s powered by the opinions and photos of people who have actually stayed and dined in the featured locations. Using the site […]
CMS! Ep 16: How to Stop Readers Ignoring Your Instructions
Welcome to another episode of Content Marketing… Stripped! In this video we look at how even valuable, useful content is often overlooked and undervalued. If you want your reader to take notice of your words (and also take action) then you want to make sure you’re not making these mistakes. Problems watching the video? Click […]