If there’s one easy way to make your copy stand out and sound different, it’s to mimc the conversation your customer is already having, either in their head or with friends and family. All too often businesses (large and small) write copy that uses the words and phrases that people within the business use to […]
Peer Pressure: A 5-Step Copywriting Formula You Should Know and Use
It might surprise you, but being persuasive is something we learn, hone and refine at a very young age. A perfect example? Peer Pressure Think back to a time when you really wanted a friend to do something, or your friends really wanted you to do something. It may have been to try a cigarette, sneak out […]
What is Interactive Content and How Does it Make Your Business Famous?
This is the blog post based on this week’s episode of Hit Publish. You can listen to the audio below, or read through depending on how you like to consume content… This week you and I are going on a journey to explore simple, but highly valued content that you can create to not only […]
A Simple Story to Keep Your Copywriting Focused on Conversions
If you’ve got a great business, with a product that people love, then there’s no real reason you can’t write copy that converts. That’s not to say there aren’t copywriting obstacles that can trip you up if you let them. Let’s face it, sitting down to write under the pressure of: I really hope they […]
3 Key Conversion Copywriting Takeaways from the Call-to-Action Conference
A couple of weeks ago I was in sunny Vancouver to speak at the Call to Action Conference arranged by Unbounce. The event was phenomenal. But don’t take my word for it, you can watch all the videos, download the slide decks and read the notes for free here. As you may know, every Monday I […]
3 Copywriting Before and After Case Studies (and Why Changes Were Made)
This week I launched a limited time and space offer on Blitz Copywriting Reviews. You send in up to 750 words of copy and I give you a tailored review with specific copywriting suggestions, an overall summary and a chance to follow up for Q+A. It’s only available if you book before September 19th and there […]
FREE: Tweet Cheat Sheet and Twitter Copywriting Tutorial (Till Monday)
Twitter is a great place to connect with potential customers. You can let them know about your blog, your content and the resources you offer. But how do you write Tweets that are personable and engaging? Because while it’s easy to just write the title of your latest blog post, what do you write after […]
How Do You Convert Prospects to Customers? The Definitive Answers are Here…
I know… that headline sounds like a big promise, but then the Call to Action Conference has the credibility to make sure that you leave armed with the practical techniques that will increase your conversion rates. Tickets are flying out the door fast, so if you want to make a big change in your business […]
5 Reasons Being Small is Your BIG Content Marketing Advantage
Are you a small business owner? Or a freelancer? Or other service professional using content to market your business and get in new clients or sales? Then lean in closer… closer still. Wait. Look around you… You sure Microsoft or FedEx or Ford aren’t listening in? Good. Because here’s something I know firsthand from running […]
Is This Well-Known Copywriting Technique Making Your Marketing Outdated?
There’s nothing wrong with learning from someone else’s marketing style, as long as it doesn’t become all “Single White Female.” Last year when I was in the middle of the launch for my copywriting membership course, I received an email from a successful and smart marketing lady-friend of mine: “I see someone else bought [marketing […]
