Before running some content training recently I discovered a study that revealed an illuminating piece of information: In one month (November 2011) an average UK web user visited more than 2,500 web pages, so around 80 pages of content each and every day. Are these average users stopping to read every piece of copy line […]
CMS! 10 Ways to Reignite Your Reader’s Passion
Welcome to an extra spicy version of Content Marketing… Stripped! Today we’re looking at some quick tips for rediscovering that spark you had with your reader in the early days. If you’ve been writing content for a while you might worry that things just aren’t as exciting as they used to be. It’s easy to […]
5 Lessons from Jim Cramer’s $500,000 Content Marketing Technique
Jim Cramer is a controversial figure. He polarizes opinion as host of CNBC’s Mad Money, and raises eyebrows with the stock market dramas he’s left in his wake. And more than 30 years ago he proved how even a simple content marketing technique can lead to a $500,000 opportunity. One Weekly Tip… After a short […]
CMS! Ep 8: How to Start Your Content Marketing
Already in this series of Content Marketing… Stripped! We’ve looked at creating a customer profile, choosing topics for starter content, choosing the right tone of voice and setting content marketing goals. This is all good and well but there’s such a thing as too much planning. As you can see in this week’s episode: Why […]
Content Marketing Tips from 2 Unusual Beer and Whiskey Booklets
So last weekend I popped into one of my favourite pubs in Brighton, The Great Eastern, a pub we used to play in the old Bluegrass Band. With Brighton having one of the highest pubs-to-people ratio, it’s a lot of work to stay competitive. I love how this place uses content marketing to promote and sell […]
CMS! Ep7: How to Set Simple Content Marketing Goals
Welcome to this week’s episode of Content Marketing… Stripped! In it we consider how important it is to get the right balance when setting your content marketing goals. Too much detail can be overwhelming, and not enough can be just as bad. To see the extremes of these, watch the episode below: Why are you […]
CMS! Episode 5: How To Start A Conversation With Your Customer Using Content
In today’s episode we look at how to start a conversation with your customer using content. If you think your content is scaring away customers too soon, watch the show below: Every time you publish content you are potentially starting a conversation with a future customer. But as we’ve seen in the video, making small talk […]
“Monkey Features!” Don’t Market to People Who Hate You…
I grew up in a tiny village, attending a small Church-of-England primary school. We were helpful to others, considerate and sensitive. At 11 we all moved up to ‘big school’. From 250 pupils to 1,600. And I learned a painful lesson: Ginger kids really stick out. October 18, 1994 Today was a bad day a boy pinched […]
CMS! Episode 4: The Mystery of The Missing Customer
In this week’s episode of Content Marketing… Stripped! We explore the dangerous world of missing customers. Watch the show below: Last time we created a thorough customer profile for our content marketing. Now that you have all these juicy details about your customer you can start piecing together 3 of the puzzle pieces in your content […]
When Does it Become Easier to Find Blog Post Ideas?
When instead of thinking: “I’ve got to blog to attract more customers” You think: “My readers really seem to struggle with X. I wonder how I can help them with this?” In the first scenario, it’s all about you and that’s a lot of pressure. With that kind of pressure, your thoughts can turn to […]