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Sales Copywriter, Consultant and Speaker

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CMS! Episode 2 on AmyTV: Slow and Steady Wins the Content-Marketing Race

April 20, 2013 by Amy Harrison 13 Comments

Do you ever get overwhelmed by the idea of content-marketing? A competitor releases an avalanche of content and you decide to catch them up. 3 hours and 5 cups of coffee later and you’re still trawling their archives wondering how on earth you can create that much content overnight. The notepad beside you is filled […]

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Filed Under: AmyTV, Content Marketing, content strategy, Corporate Content Marketing

5 Types of Content Your Customers Love to Read

April 8, 2013 by Amy Harrison 3 Comments

I was asked to rewrite an email last week for a direct marketing campaign. The client had written the copy but were frustrated with the tone. They weren’t sure why but were pretty sure it wouldn’t hit the mark with their customers. Curious, I took a peek at the copy and saw the problem. The email […]

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Filed Under: Content Marketing, content strategy, Copywriting

So You’ve Got a Quick Customer Profile… Now What?

April 5, 2013 by Amy Harrison 1 Comment

Remember when we looked at creating back-of-the-envelope customer profiles for your content marketing? Well, what do you do with that envelope? How does it help you create content to attract your customers? I’m glad you asked. In the previous article on customer profiles we pieced together 8 pieces of information you should know about your […]

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Filed Under: Content Marketing, content strategy, Sales psychology

A Quick-Fire Guide to Content-Marketing

April 1, 2013 by Amy Harrison 7 Comments

Content marketing… what is it? Where did it come from? Who’s doing it and can it really help you increase sales and attract customers to your business? Whether you’re asking these questions, or being asked these questions, quickly read this article and pretend you knew the answers all along. What is content marketing? Very simply, […]

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Filed Under: Content Marketing, content strategy

How to Use a Content Audit to Create New Marketing Ideas

March 29, 2013 by Amy Harrison 2 Comments

One of the challenges marketing your business online is publishing regular, high-quality content that your ideal customer loves. Previously, we’ve seen how the magazine industry keeps content fresh week after week, and how answering common customer questions is a way to produce a stream of high-quality, valuable content. You might also find that a content […]

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Filed Under: Content Marketing, content strategy, Corporate Content Marketing

How to Write Compelling (and Credible) Benefits in Content Marketing

March 25, 2013 by Amy Harrison 8 Comments

Benefits. You hear a lot about them in content-marketing and copywriting. Sell the benefits, not the features, make your benefits compelling, make sure your copy is loaded up with benefits. We get it. Benefits are important. But what the heck ARE benefits, and HOW do you actually include them in your copy? I’m glad you […]

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Filed Under: Content Marketing, content strategy, Copywriting, Sales psychology

Content Strategies: It Wasn’t Just a Low Price That Made Louis C.K. $1 Million

March 21, 2013 by Amy Harrison 1 Comment

Tonight I’m heading off to London to watch the comedian Louis C.K. If you don’t know who he is, he’s a pretty edgy, slightly dark and brutally honest comic. He made mainstream news when an “experiment” of his to sell a new stand up special at the low price of , earned million in just […]

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Filed Under: Content Marketing, content strategy, Corporate Content Marketing

Quick Content Tips for Writing to Multiple Audience Segments

March 8, 2013 by Amy Harrison 3 Comments

In your business, do you have one clearly defined customer profile that you address? Or do you find that you have an overall idea of people that you want to reach, with different specific profiles within that group? They may all be flowers, but each one is different. Are you identifying the different individuals in […]

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Filed Under: Content Marketing, content strategy, Copywriting, Corporate Content Marketing Tagged With: copywriting techniques, customer profile, productivity

Creating “Back of an Envelope” Customer Profiles for Content-Marketing

March 4, 2013 by Amy Harrison 6 Comments

If you’re a business owner doing your own content-marketing, or an organisation with employees adding content creation to their current roles, you’re constantly fighting a battle between quality and time. You know you’re supposed to do in-depth customer profiles, and somewhere you’ve got one of those on file, it’s just quicker to get 5-10 quick […]

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Filed Under: Content Marketing, content strategy

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