I was recently hired to rewrite a sales page for a really smart online product. It’s been selling for a while and the owner wants to revamp the copy. Knowing the product pretty well, I still had a few questions to dig deeper into the benefits and selling points of the offer. As I jotted […]
Copywriting Coaching: Before and After Shots of a Sales Page
A few weeks ago I had the pleasure to work with Karyn Greenstreet, a successful small business consultant from Passion for Business. Karyn had launched a brand new group-mentoring program and came to me for the Make Your Sales Page Sizzle coaching package to help sell the benefits of the offer. Karyn was happy for me to […]
Copywriting: Selling the Benefits Step-by-Step
Selling the benefits is one of the hardest, yet most important challenges to tackle in copywriting. If you missed this week’s copywriting masterclass on how to sell the benefits, don’t worry. Below you’ll find a modified version of the presentation so it should still make sense without my dulcet Yorkshire tones talking you through it. […]
The Headline Shaker Maker: An Easier Way to Write Better Headlines
Have you ever sat down to write a headline, trying to think of that one ‘big idea’? The critical selling point that will get your customer’s attention? And was it a struggle? If so, you might find this brand new free tool useful. I call it the Headline Shaker Maker. What is it? The Headline […]
Free Download: Pocket Sale-Page Maker
At Harrisonamy I’m all about booster tips and tools to get you going with your copywriting. So I wanted to create a tool that you could use to sum up the selling points of your product or service in a whizz. You don’t always need a full-blown sales page. Sometimes you just need to quickly […]
CMS! Ep 9: How to Tell a Marketing Story in 3 Steps
We’re dealing with marketing story-telling in this week’s episode of Content Marketing… Stripped! I’ve skipped a couple of weeks of filming, but as you’ll see at 0:18 I have been very busy… How do you tell a marketing story? As you see in the video, simply giving the facts of an event makes for a […]
31 Words To Spice Up Your Copywriting
Crazy busy here at AmyHQ with new clients, workshop preparations and trying to work from the park to take advantage of the sun. Don’t worry though, there are more free copywriting and content marketing resources and AmyTV episodes going live shortly. Next week I’ve been asked to do a webinar for FullQuota content marketing, about […]
10 Ways to Build Trust in a Sales Page
You’re a trustworthy expert right? Of course you are, I know that, and you know that, but when writing sales copy it’s easy to take for granted that your readers should trust you. Even if you’re marketing to an audience that knows you, it helps to have a checklist of trust-builders you can use. So […]
5 Things You Must Do When Asking Anyone To Review Your Sales Page
You’ve got a product that will set your customer’s world alight. You love it, previous customers have loved it and you want to reach more people. So you sit down to write a sales page to let new people know all about the benefits of your offer. It’s not easy because you’re trying to fit […]
Direct Mail Copywriting Case Study: Selling Racing Tips
Yesterday I received a direct mail package. I don’t know how the mailer got my address because the offer is to buy horse-racing tips and I can’t remember the last time I visited a track. Because I’m not the target market, my instinct was to bin the mailer. I’ve written previous copywriting case studies on […]