Every now and then you’re just not in the mood to master copywriting principles, you just need something you can swipe quick and use in your own copy. I hear ya. So this morning I did some research (aka hanging out on Twitter) to grab a sample of headline styles that use different copywriting techniques […]
20 Phrases for Building Suspense into Your Sales Pages
When you’re writing a sales page, obviously you need to sell the benefits, build credibility and make an irresistible offer. But if you don’t know how to keep someone reading once you’ve hooked your reader in, all that work is wasted. When you’re writing sales copy, your aim is to keep people glued to the page. […]
CMS! Episode 6: Choosing Your Tone of Voice in Content Marketing
It’s not what you say but the way that you say it right? Never is this more true than in content marketing. The tone of voice you choose in your blog posts, sales pages, or promotional reports can damage results if it doesn’t suit the style of your reader. Watch this week’s episode of Content […]
A Copywriting (and Dating) Trick to Stop Perfect Customers Walking Away
It’s a real killer if you suspect your perfect prospects are reading your copy and walking away because they don’t understand what you offer. So why is this such a common problem? More importantly, how can you reduce the risk of it happening to you? Well, copywriting is like online dating. You’re relying on words […]
5 Types of Content Your Customers Love to Read
I was asked to rewrite an email last week for a direct marketing campaign. The client had written the copy but were frustrated with the tone. They weren’t sure why but were pretty sure it wouldn’t hit the mark with their customers. Curious, I took a peek at the copy and saw the problem. The email […]
Direct Response Copywriting: Should You Deal With the Confusion Instead of the Sale?
Recently I was hired for direct response copywriting to improve the results a client was getting from text messages sent to prospects. The copy I created increased the number of leads they received and beat their control. Now, while I can’t share the exact copy for confidentiality reasons I can share with you the elements […]
How to Write Compelling (and Credible) Benefits in Content Marketing
Benefits. You hear a lot about them in content-marketing and copywriting. Sell the benefits, not the features, make your benefits compelling, make sure your copy is loaded up with benefits. We get it. Benefits are important. But what the heck ARE benefits, and HOW do you actually include them in your copy? I’m glad you […]
Quick Content Tips for Writing to Multiple Audience Segments
In your business, do you have one clearly defined customer profile that you address? Or do you find that you have an overall idea of people that you want to reach, with different specific profiles within that group? They may all be flowers, but each one is different. Are you identifying the different individuals in […]
Can Good Copywriting Combat a Lack of Experience?
In the past I’ve had freelancers and copywriters tell me how much they want to fill their essential web pages with informative, persuasive and compelling reasons to hire them. The problem is that despite studying books, courses and classes, they don’t have previous client experience or testimonials to write about. So how can they use […]
Copywriting Lessons from Apple in 1981. Still Fresh Today
Recently I was at a friend’s house when I noticed this nifty advertisement on his shelf. After reading the copy I wanted to share with you some of the copywriting techniques it uses and how you can still use them in your business today. Specific, audience-focused headline I love this headline because it speaks directly […]