20 Phrases for Building Suspense into Your Sales Pages

When you’re writing a sales page, obviously you need to sell the benefits, build credibility and make an irresistible offer.

But if you don’t know how to keep someone reading once you’ve hooked your reader in, all that work is wasted.

When you’re writing sales copy, your aim is to keep people glued to the page. You want them to read one line, then the next and then the next.

And to give you a quick boost when you’re at your desk, I’ve created 20 quick phrases you can use to put some suspense and flow into your sales page.

Remember, it’s important to choose the right tone of voice for your customer, so tweak and change these phrases to suit your readers. The more you write and practice, the more you’ll fid you develop your own unique phrases.

Now let’s begin:

1. There’s a reason you’re still struggling (and it might not be what you think)…
2. Let me tell you what you won’t find in most [industry] guides / manuals:
3. You may not believe this but…
4. I was shocked to find out that most [target market] struggle unnecessarily because of one simple reason…
5. So what happened next? Keep reading to find out…
6. So let me ask you this…
7. Unfortunately for most [target market] the solutions are limited to [possible solutions]. Until now…
8. And this is what I, and other [target market] discovered
9. I wanted to share this with you because…
10. By the time you reach the end of this page, you’ll know exactly [knowledge they learn]
11. Read every word in this next paragraph and you’ll already know more than most about [subject]
12. Ever wondered how some [target market] never seem to struggle with [problem]? Read on to find out why…
13. So how do you find a way to solve [problem]? I’m glad you asked…
14. Here’s the thing…
15. Do you know what the most shocking part of the problem is? It’s that…
16. Before long, your [problem] will be solved. But first, my story…
17. When I discovered what I’m about to share, everything changed…
18. So what is it exactly that stops most [target market] from experiencing [results]? It might just surprise you…
19. What happened next was the really surprising part in this story…
20. And the results? They were much bigger than you might have imagined…

So there you go, some shortcuts for writing sales copy for you. You want your copywriting to be something that your ideal customer actually wants to read. A big part of this is making sure your content appeals to their interests, and the other part is using techniques to make your sales copy easy to read.

If you want some more inspiration on how to make your writing style appeal to your reader, click here to see the 5 types of content customers love to read. 

How do you get your customers to keep reading your sales copy? Share it with the group in the comments below.