So, recently it was Valentines and I noticed that a lot of websites and blogs were giving away free gifts to their readers to show their seasonal affection. But you… heck I love you all year round. I don’t need a set day to give you a free gift. Which is why I’m choosing today. […]
Copywriting Lessons from 2 Luxury Travel Adverts: Which One Wins?
So, flipping through my National Geographic the other day I see 2 full-page travel adverts. One for a cruise, one for a rail journey. It’s not the first time I’ve used the magazine for examples of compelling copywriting. The cruise is around £1,000 and the rail journey nearer £2,000 so not low-budget travel options. A […]
How a New Business is Building Customer Loyalty with a Simple Booklet
Just recently I subscribed to a new local fresh flower subscription service. Sarah, the owner of “BrightBunch” uses a great booklet to welcome new customers and explain the service. It’s simple and small, dispellings myths that effective content-marketing needs to be bursting with reams of copy. It’s also a great example of using content-marketing to […]
How to Persuade Bloggers to Promote Your Business
Previously we looked at how an enthusiastic business owner potentially scuppered her content-marketing launch plans with a poorly written email to potential affiliates. What went wrong for her? She presented no benefits to the reader She missed out specific details of her offer She made it difficult for the reader to accept the offer If […]
When Enthusiasm Turns Email Marketing Ugly
There are times when you will send an email to ask for help marketing your business. You will be excited about your offer. That’s natural. But too much enthusiasm can make your email-marketing ugly… Most people think this won’t happen. They’ve read the copywriting tips and are confident they won’t make a mistake when it […]
The Most Exciting Notebook in the World: Impossible Copywriting?
“Does sales copy always have to be so hypey? Does everything have to be so life-changing? Even a notebook?” This question came through recently on a webinar for improving sales copy. It’s a valid point. People say they are sick of seeing long sales pages, or highlighter pens in adverts or long lists of bullets […]
3 Copywriting Lessons from 10-yr-olds Selling Beatlemania
A good friend of mine is teacher to a class of rambunctious 10 year olds. I was really tickled to learn that this term they are focusing on persuasive writing. Which, as we know, is the essence of all copywriting. I was even more impressed when my friend told me how the children had responded […]
98 Magazine Secrets for Keeping Your Blog and Content Marketing Fresh
One of the best methods of content marketing is to publish valuable content on your business blog. But how do you write about the same topic over and over again while keeping your articles fresh and original? I discovered 98 ways after studying a handful of businesses that live or die by publishing regular, eye-catching […]
If you had 35.7 million business blog readers, would you write like this?
It’s a big night for you. You’ve achieved an epic milestone in your business after a long and gruelling journey. You decide to take to your business blog and write about it for your readers. But back up a little. Imagine that instead of having 10, 100, 1000 or 100,000 readers you have 35.7 million. […]
Compelling copywriting from National Geographic (without hype)
I’m on a bit of a swipe file hunt at the moment, and the latest acquisitions are a couple of brilliant pieces of short copy from the National Geographic Society asking me to renew my magazine subscription. Since signing up last year I have happily received a free fleece (one size fits all, sex appeal […]