Does asking for money make you uncomfortable? When you’re writing a sales letter do you wish you could just talk about why you know your customer will love your product without ever telling them how much it was? If you’re finding yourself stuck on how to bring up the price, and convince your customer that […]
3 quick tips to soothe objections
It is much easier for a customer to look for reasons to not take action, than to be convinced that your product or service is exactly what they need and make them part with cash. We love the path of least resistance, (which is why you should always make it easy for your customer to […]
Are you asking, or hoping someone will notice?
The other day at the train station I saw a young lady in a queue to buy a ticket at the machine. She was the 4th in line and kept huffing, tutting, sighing, and looking at the clock, then looking at her watch and then looking at the platform. Now, from writing that down we […]
How to write your way out of modesty
Last weekend I headed off up to London to take part in Speak Shoot and Sell by Carrie Wilkerson and Paul Evans, and then at the weekend I was speaking at Carrie’s BOSS UK event about getting your sales letter done. In 4 days I met a wide variety of people with different skills, businesses […]
The “Two Fingers Up To Hibernation”- Copywriting Giveaway
This is a short post because I gave myself 90 minutes to get it done and then spent the last 75 minutes checking out some fantastic content over at the Third Tribe, namely a seminar between Laura Roeder and Sonia Simone about creating your own fame. (Laura’s course of the same name is full now […]
How to seduce your customers part 2: The dating ad
This is a follow up to my first customer seduction article and is inspired by a lovely friend of mine who has recently entered into the world of online dating. A world where you’re relying upon your online presence and communication to attract the right people to you. Sound similar? Yep, your business isn’t much […]
Copywriting Phrase-Book for Bloggers and Business Owners
If you’ve ever experienced the frustration of trying to find just the right persuasive, or exciting, or motivating word for your blog post or web copy, then I wrote this just for you: As word has got out about its release I decided to let it out it a little earlier than anticipated and it’s […]
What if finding compelling words for your copy was easy?
Have you ever tried to beat a blank page when you’re writing copy for your business? Or struggled to come up with a better word to describe your business other than “great.” If so, drop by on Thursday 16th September when I’ll finally be making available… The Copywriting Phrase-Book 501 shortcuts to compelling copy I’ve […]
Do your customers know enough about your business?
In some businesses, you don’t want 50 enquiries a day, especially when 49 of those aren’t suitable for what you do. What then happens is you spend time emailing, talking and negotiating before you realise that you’re just not a good fit for each other. The copywriting and content on your site is a great […]
Writing Sales Copy, The Martha Stewart Way
Baking a cake is fun. Writing sales copy, for most people, is probably less fun… Trying to get down all the important points AND make it sound engaging AND make your reader take action is tricky. And when things are tricky, fixing that leaky tap, washing the dishes or bleaching your bath tiles instead of […]