This is part 11 in a free online tutorial for writing sales pages. We’ve spent time looking at why your ideal customer would be interested in your offer. We’ve looked at the problem they have, the product you want to sell and the benefits it has. But no sales page is complete unless you also […]
How to Use Illustrations to Make Your Copywriting Unforgettable
This week I went to the bonfire celebration in Lewes, one of the largest in Europe. In addition to celebrating the foiling of the gunpowder plot, the event also remembers 17 local martyrs who were burned at the stake between 1555-1557 for being protestants. There are signs and leaflets telling you the story but nothing […]
Part 10 of Writing a Sales Page: Collecting and Using Testimonials
You’re at a party, the wine is flowing, the buffet is open and you happen to mention that instead of taking a lawn mower to your legs are considering investing in some serious waxing treatment. You’re just not sure where to go. (What do you mean this isn’t appropriate party conversation?) FRIEND 1: Well, I […]
Part 9 of Writing a Sales Page: Powerfully Persuasive Proof…
There are some things in life we are absolutely certain of, and others where we need more proof. Of course Father Christmas exists. Who else could deliver presents around the world in just one night? And before I learned how to buy and sell for profit as a child, the tooth fairy was one of […]
20 Copywriting Tips to Make Customers Love Your Prices and Know Your Value
If you don’t know how to sell yourself, your customers never know the true value of what you have to offer as this next reconstruction shows… It’s a typical company meeting in a boardroom. The CEO, dressed in his best jacket and jeans combo, surveys his employees. CEO: Okay gang, it’s a critical quarter. I […]
Part 8 of How to Write a Sales Page: 5 Ways to Charm Customers
This is part 8 in a free online tutorial on writing sales pages. Oh to be charming. That elusive fine line between being the most interesting man in the world, (“his charm is so contagious, vaccines have been created against it.”) and well… this guy (who sent the video to a lady he’d just met in Starbucks […]
The Website That Cracks the Code of Viral Social Media Headlines
Upworthy is a site that has mastered viral content, without relying on cats. The content they share is meaningful, but as a copywriter, it’s their headlines I’m drawn to which they test again and again until they have a winning formula for each story. The site is only 18 months old and in the month […]
How to Write a Sales Page Part 7: The Devil is in the Detail
This is part 7 in a free online tutorial about writing a sales page. Using details in sales copy isn’t just about giving people the facts. It’s about: Increasing the perceived value of your offer Overcoming objections Building trust Creating a visual picture of your product An illustration of this is what happens when my […]
B2B Copywriting Coaching Case Study – Before and After Web Copy
Previously I’ve shared a before and after case study of a sales page, and this time we’re going to look at web copy that I worked on with a coaching client. Vince Bakshani is the CEO of Manager Insights, and the creator of Searchbook, an impressive new product for the investment industry. (We’ve already seen […]
3 Quick Copywriting tips to Snap Customers Out of a Daze
There are some customers that know they want what you have. And then… there are those in more of a confused daze. You get the gut feeling that they could be perfect customers, but they’re not so sure. They’ve visited your site, read your copy, and then ask hesitant questions such as: So… how does […]