Just recently we’ve been looking at some tips for writing B2B copy like the 44 words you really need to stop using. Now, a lot of B2B products and services are complex. They have all these different parts and features and maybe even a few algorithms. The problem people have when writing the copy is to make […]
44 Words You Need to Stop Using in B2B Copywriting (Unless You Can Also…)
After the launch of Write With Influence, I had a fair few questions from people who wanted to know if the resource could help them write to a B2B audience. As luck would have it, I’ve been creating new materials specifically for writing marketing copy to appeal to the B2B crowd. They’ll be a standard […]
Screenwriting Secrets For Enchanting Corporate Content: #1 Conflict
If you’re using online content to sell your product or service, one rule can set you apart from other businesses doing the same. Instead of only listing the facts and features of your product, steal the advantage by using content to tell a memorable story about your business. The idea that powerful stories capture attention […]
Free Mini-Workshop in Writing Web Content (Instant Access)
Writing web content can be a real pain. Recently I was looking through content marketing materials I’d uncovered from a content audit. I found a recent presentation from some corporate training I’d delivered on web content. Click below to view the presentation: I gave the presentation a virtual dusting off, kept the structure and updated the content […]
CMS! Episode 6: Choosing Your Tone of Voice in Content Marketing
It’s not what you say but the way that you say it right? Never is this more true than in content marketing. The tone of voice you choose in your blog posts, sales pages, or promotional reports can damage results if it doesn’t suit the style of your reader. Watch this week’s episode of Content […]
CMS! Episode 2 on AmyTV: Slow and Steady Wins the Content-Marketing Race
Do you ever get overwhelmed by the idea of content-marketing? A competitor releases an avalanche of content and you decide to catch them up. 3 hours and 5 cups of coffee later and you’re still trawling their archives wondering how on earth you can create that much content overnight. The notepad beside you is filled […]
How to Use a Content Audit to Create New Marketing Ideas
One of the challenges marketing your business online is publishing regular, high-quality content that your ideal customer loves. Previously, we’ve seen how the magazine industry keeps content fresh week after week, and how answering common customer questions is a way to produce a stream of high-quality, valuable content. You might also find that a content […]
Content Strategies: It Wasn’t Just a Low Price That Made Louis C.K. $1 Million
Tonight I’m heading off to London to watch the comedian Louis C.K. If you don’t know who he is, he’s a pretty edgy, slightly dark and brutally honest comic. He made mainstream news when an “experiment” of his to sell a new stand up special at the low price of , earned million in just […]
Quick Content Tips for Writing to Multiple Audience Segments
In your business, do you have one clearly defined customer profile that you address? Or do you find that you have an overall idea of people that you want to reach, with different specific profiles within that group? They may all be flowers, but each one is different. Are you identifying the different individuals in […]
Which Content-Marketing Tasks Can Wait Until After Your Site Launches?
“I don’t think content-training for people is worthwhile because they’ll have launched the site by then.” An email between managers raised a common concern that everything relating to content-marketing needs to be perfect before launching a new site. This is a misconception that the launch date of your site is the cut-off point to get […]