It’s that time again for me to hold another Live Copywriting Lab. Last month we looked at your home page copy and this week we’re going to be tackling key techniques to make sales pages and landing pages more persuasive. Here’s an AmyTV to tell you all about it. The important details (like the chance […]
Free Sales Page Analysis Tool
If you’ve written a sales page or are writing a sales page, you’ll enjoy this copywriting diagnostics tool. It’s a simple 4 page tool that lets you see how well your sales page scores against 15 key elements that you need in a strong sales page. These include: It’s not a tool to tell you […]
The Most Exciting Notebook in the World: Impossible Copywriting?
“Does sales copy always have to be so hypey? Does everything have to be so life-changing? Even a notebook?” This question came through recently on a webinar for improving sales copy. It’s a valid point. People say they are sick of seeing long sales pages, or highlighter pens in adverts or long lists of bullets […]
How To Write A Sales Page (That Sounds Like You)
One of the biggest concerns I see with business owners who want to write a sales page, is about sounding natural. You want to be persuasive without being icky and salesy. This is particularly true if you’re a personality entrepreneur. When you look for sales page templates, you’re going to see items to include like […]
Answers To Copywriting Headaches From TweetChat Event!
Well hello there you! I always love it when someone asks me to get involved in sharing my knowledge. Call it my altruistic nature, or call it ego (they always ask you for a headshot 🙂 ) but I like being part of “live” teaching events and this Internet thing is so dang clever you […]
One of the best online resources for freelance writers
Boy oh boy was there a thunderstorm near me last night! I love storms but they frightle me (yes frightle is a word – ask Michael Martine. His beard used to frightle me). Couple that with the splinter up my nostril from putting together a pine chest yesterday (don’t ask) and you have one heck […]
Sales Copy That Gets People To Your Event
It’s 430am, and my notebook says I have less than an hour’s typing time before it dies on me so I’d better make this quick. I can’t sleep partly from excitement at playing at a Bluegrass Festival this week and partly because I’m thinking of some good people in my life who are having difficult […]
Can You Write Sales Copy Without Manipulating People?
Since the fantastic feedback from my webinar about Copy That Sells With Heart, Not Hype, I wanted to delve in a little more into this subject with a bit more detail. Writing sales copy is essential if you want to connect with your perfect customer but sometimes it gets a bad rap for being pushy, […]
How To Make People WANT To Read Your Sales Copy
When I was younger we used to go to the States for a holiday and mum and dad would buy us comics which we still have somewhere at my folks house that we refuse to let them throw out. I used to devour those comics. They seemed so much more exciting to me as a […]
Premise By Copyblogger: 5 Minute Review Of The Sales Page Software I Use
After the Sales Page In A Weekend Boot Camp I got a few emails asking me what was the software for making the sales page. Currently I’m using Premise from Copyblogger, and I thought if a handful of people were asking me about it, then you might have been wondering the same thing too. So […]